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प्रश्न
Advertising is ______ than personal selling.
विकल्प
Less flexible
More flexible
Very rigid
All of these
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उत्तर
Advertising is less flexible than personal selling.
Explanation:
Advertising is less adaptable than personal selling because it is a non-personal mass communication medium in which the same message is broadcast to millions simultaneously, making it impossible to change the content on the fly. Personal selling, on the other hand, is extremely adaptable since a salesperson may adjust their live pitch, tone, and reasoning in real time to fit each customer’s unique reactions and objections.
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संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
Distinguish between Advertising and Sales promotion.
Write any two differences between Advertising and Sales promotion.
______ bridges the gap between advertising and personal selling.
What is meant by sales promotion?
Free samples is given to consumers in case of ______.
Which one of the following is not a sales promotion tool?
What is meant by ‘premium offer’?
Discuss the advantages of sales promotion.
Explain the objectives of promotional activities.
