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प्रश्न
Advertising is ______ than personal selling.
विकल्प
Less flexible
More flexible
Very rigid
All of these
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उत्तर
Advertising is less flexible than personal selling.
Explanation:
Advertising is less adaptable than personal selling because it is a non-personal mass communication medium in which the same message is broadcast to millions simultaneously, making it impossible to change the content on the fly. Personal selling, on the other hand, is extremely adaptable since a salesperson may adjust their live pitch, tone, and reasoning in real time to fit each customer’s unique reactions and objections.
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संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
______ bridges the gap between advertising and personal selling.
“It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one-time communication”. What is it?
Free samples is given to consumers in case of ______.
What is meant by ‘premium offer’?
Describe the role of sales promotion.
Explain the various techniques of sales promotion.
Explain drawbacks of sales promotion.
Explain the objectives of promotional activities.
What stands for the acronym AIDCAM?
