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प्रश्न
Advertising is ______ than personal selling.
विकल्प
Less flexible
More flexible
Very rigid
All of these
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उत्तर
Advertising is less flexible than personal selling.
Explanation:
Advertising is less adaptable than personal selling because it is a non-personal mass communication medium in which the same message is broadcast to millions simultaneously, making it impossible to change the content on the fly. Personal selling, on the other hand, is extremely adaptable since a salesperson may adjust their live pitch, tone, and reasoning in real time to fit each customer’s unique reactions and objections.
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