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प्रश्न
Write any two differences between Advertising and Sales promotion.
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उत्तर
| Point of Distinction | Advertising | Sales promotion |
| Meaning | Any paid form of impersonal presentation and promotion of a product, service or idea by an identified sponsor. | Marketing activities which stimulate consumer buying and dealer effectiveness. |
| Time horizon | Long-term perspective. | Short-term perspective. |
| Aim | To build image of producer and his product | To increase immediate sales. |
| Scope | Wide - Newspapers, magazines, TV, radio, posters, films and other media. | Narrow - Free samples, coupons, contests, premium offers, displays, exhibitions, etc. |
| Regularity | Regular and recurring. | Limited period, non-recurring. |
| Emghasis | Informs, persuades and reminds, attracts customers towards the product. | Supplement to advertising and personal selling, it pushes product towards buyers. |
Notes
Students should refer to the answer according to their questions.
संबंधित प्रश्न
Sunita took her niece. Aishwarya for shopping to 'Benetton' to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of Rs 500 or above at a famous eating joint. Identify the technique of sales promotion used by the company in the above situation
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
______ bridges the gap between advertising and personal selling.
Which of the following is more of personal medium of advertisement?
"It is all marketing activities which stimulate consumer buying and dealer effectiveness. The aim of it is to increase immediate sales." What is it?
Sales promotion, advertising, personal selling and publicity are used for ______.
Enumerate the various promotional techniques used by business firms to boost sales.
What is sales promotion?
Describe the role of sales promotion.
What stands for the acronym AIDCAM?
