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प्रश्न
Write any two differences between Advertising and Sales promotion.
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उत्तर
| Point of Distinction | Advertising | Sales promotion |
| Meaning | Any paid form of impersonal presentation and promotion of a product, service or idea by an identified sponsor. | Marketing activities which stimulate consumer buying and dealer effectiveness. |
| Time horizon | Long-term perspective. | Short-term perspective. |
| Aim | To build image of producer and his product | To increase immediate sales. |
| Scope | Wide - Newspapers, magazines, TV, radio, posters, films and other media. | Narrow - Free samples, coupons, contests, premium offers, displays, exhibitions, etc. |
| Regularity | Regular and recurring. | Limited period, non-recurring. |
| Emghasis | Informs, persuades and reminds, attracts customers towards the product. | Supplement to advertising and personal selling, it pushes product towards buyers. |
Notes
Students should refer to the answer according to their questions.
संबंधित प्रश्न
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
What is meant by sales promotion?
Free samples is given to consumers in case of ______.
Advertising is ______ than personal selling.
“It is all marketing activities which stimulate consumer buying and dealer effectiveness. The aim of it is to increase immediate sales.” What is it?
______ is a wide term which includes advertising, sales and personal selling.
Sales promotion, advertising, personal selling and publicity are used for ______.
Enumerate any four methods of sales promotion.
What is meant by ‘premium offer’?
Enumerate the various promotional techniques used by business firms to boost sales.
