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प्रश्न
Write any two differences between Advertising and Sales promotion.
फरक स्पष्ट करा
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उत्तर
| Point of Distinction | Advertising | Sales promotion |
| Meaning | Any paid form of impersonal presentation and promotion of a product, service or idea by an identified sponsor. | Marketing activities which stimulate consumer buying and dealer effectiveness. |
| Time horizon | Long-term perspective. | Short-term perspective. |
| Aim | To build image of producer and his product | To increase immediate sales. |
| Scope | Wide - Newspapers, magazines, TV, radio, posters, films and other media. | Narrow - Free samples, coupons, contests, premium offers, displays, exhibitions, etc. |
| Regularity | Regular and recurring. | Limited period, non-recurring. |
| Emghasis | Informs, persuades and reminds, attracts customers towards the product. | Supplement to advertising and personal selling, it pushes product towards buyers. |
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Notes
Students should refer to the answer according to their questions.
या प्रश्नात किंवा उत्तरात काही त्रुटी आहे का?
संबंधित प्रश्न
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Advertising is ______ than personal selling.
______ is a wide term which includes advertising, sales and personal selling.
Enumerate any four methods of sales promotion.
Enumerate the various promotional techniques used by business firms to boost sales.
Explain the various techniques of sales promotion.
Discuss the advantages of sales promotion.
Define the term 'promotion'.
What stands for the acronym AIDCAM?
Which sales promotion benefits are offered to customers?
