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प्रश्न
Write any two differences between Advertising and Sales promotion.
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उत्तर
| Point of Distinction | Advertising | Sales promotion |
| Meaning | Any paid form of impersonal presentation and promotion of a product, service or idea by an identified sponsor. | Marketing activities which stimulate consumer buying and dealer effectiveness. |
| Time horizon | Long-term perspective. | Short-term perspective. |
| Aim | To build image of producer and his product | To increase immediate sales. |
| Scope | Wide - Newspapers, magazines, TV, radio, posters, films and other media. | Narrow - Free samples, coupons, contests, premium offers, displays, exhibitions, etc. |
| Regularity | Regular and recurring. | Limited period, non-recurring. |
| Emghasis | Informs, persuades and reminds, attracts customers towards the product. | Supplement to advertising and personal selling, it pushes product towards buyers. |
Notes
Students should refer to the answer according to their questions.
संबंधित प्रश्न
Vanshika uses 'Kuber Cabs' for travelling in the city. She received a text message "Add Rs 222 on Kaytm and get 20% cash back on having minimum ten trips till 15th April 2017". Identify the technique of sales promotion used by the company.
Distinguish between Advertising and Sales promotion.
Which function of management helps in increasing sales?
Which one of the following is not a sales promotion tool?
Sales promotion, advertising, personal selling and publicity are used for ______.
What is sales promotion?
Describe the role of sales promotion.
Explain the various techniques of sales promotion.
Discuss the advantages of sales promotion.
Explain the objectives of promotional activities.
