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Question
Write any two differences between Advertising and Sales promotion.
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Solution
| Point of Distinction | Advertising | Sales promotion |
| Meaning | Any paid form of impersonal presentation and promotion of a product, service or idea by an identified sponsor. | Marketing activities which stimulate consumer buying and dealer effectiveness. |
| Time horizon | Long-term perspective. | Short-term perspective. |
| Aim | To build image of producer and his product | To increase immediate sales. |
| Scope | Wide - Newspapers, magazines, TV, radio, posters, films and other media. | Narrow - Free samples, coupons, contests, premium offers, displays, exhibitions, etc. |
| Regularity | Regular and recurring. | Limited period, non-recurring. |
| Emghasis | Informs, persuades and reminds, attracts customers towards the product. | Supplement to advertising and personal selling, it pushes product towards buyers. |
Notes
Students should refer to the answer according to their questions.
RELATED QUESTIONS
Distinguish between Advertising and Sales promotion.
“It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one-time communication”. What is it?
______ is non-repetitive one-time communication that helps to increase immediate sales.
Give any two advantages of Direct Mail Advertising.
Free samples is given to consumers in case of ______.
Which one of the following is not a sales promotion tool?
Promotion to marketing means ______.
Explain the various techniques of sales promotion.
Write short notes on Drawbacks of sales promotion.
Explain drawbacks of sales promotion.
