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Question
Write any two differences between Advertising and Sales promotion.
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Solution
| Point of Distinction | Advertising | Sales promotion |
| Meaning | Any paid form of impersonal presentation and promotion of a product, service or idea by an identified sponsor. | Marketing activities which stimulate consumer buying and dealer effectiveness. |
| Time horizon | Long-term perspective. | Short-term perspective. |
| Aim | To build image of producer and his product | To increase immediate sales. |
| Scope | Wide - Newspapers, magazines, TV, radio, posters, films and other media. | Narrow - Free samples, coupons, contests, premium offers, displays, exhibitions, etc. |
| Regularity | Regular and recurring. | Limited period, non-recurring. |
| Emghasis | Informs, persuades and reminds, attracts customers towards the product. | Supplement to advertising and personal selling, it pushes product towards buyers. |
Notes
Students should refer to the answer according to their questions.
RELATED QUESTIONS
Distinguish between Advertising and Sales promotion.
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
______ bridges the gap between advertising and personal selling.
"It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one time communication". What is it?
______ is non-repetitive one-time communication that helps to increase immediate sales.
Which of the following is the sales promotion tool?
______ is a wide term which includes advertising, sales and personal selling.
Enumerate any four methods of sales promotion.
Explain drawbacks of sales promotion.
Discuss the advantages of sales promotion.
