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Question
What is meant by 'premium offer'?
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Solution
A premium offer is the offer of an article free of cost on the purchase of a specified quantity of a product. For example, one bathing soap may be given free on the purchase of two bathing soaps or a tooth-brush may be given free on purchase of a pack of toothpaste.
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Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
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______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
Which of the following is more of personal medium of advertisement?
Free samples is given to consumers in case of ______.
Which of these best describes the objective of sales promotion?
Which of the following is the sales promotion tool?
Sales promotion activities help to create interest in new products and ______.
Enumerate the various promotional techniques used by business firms to boost sales.
What stands for the acronym AIDCAM?
