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प्रश्न
What is meant by 'premium offer'?
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उत्तर
A premium offer is the offer of an article free of cost on the purchase of a specified quantity of a product. For example, one bathing soap may be given free on the purchase of two bathing soaps or a tooth-brush may be given free on purchase of a pack of toothpaste.
संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
“It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one-time communication”. What is it?
Which function of management helps in increasing sales?
______ is non-repetitive one-time communication that helps to increase immediate sales.
Give any two advantages of Direct Mail Advertising.
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Advertising is ______ than personal selling.
Which of the following is the sales promotion tool?
Sales promotion, advertising, personal selling and publicity are used for ______.
What is sales promotion?
