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प्रश्न
What is meant by ‘premium offer’?
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उत्तर
A premium offer is a sales marketing method in which a manufacturer offers an additional item for free or at a significantly reduced price to encourage immediate purchases. This method increases short-term sales volume, encourages customer loyalty, and attracts new customers by providing immediate value. Examples include a free toothbrush containing toothpaste or a toy hidden inside a children’s snack packet.
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संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
Vanshika uses 'Kuber Cabs' for travelling in the city. She received a text message "Add Rs 222 on Kaytm and get 20% cash back on having minimum ten trips till 15th April 2017". Identify the technique of sales promotion used by the company.
Advertising goods involves ______ of goods and services.
______ is non-repetitive one-time communication that helps to increase immediate sales.
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Sales promotion activities help to create interest in new products and ______.
Sales promotion, advertising, personal selling and publicity are used for ______.
Enumerate the various promotional techniques used by business firms to boost sales.
What is sales promotion?
Explain the objectives of promotional activities.
