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प्रश्न
What is meant by ‘premium offer’?
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उत्तर
A premium offer is a sales marketing method in which a manufacturer offers an additional item for free or at a significantly reduced price to encourage immediate purchases. This method increases short-term sales volume, encourages customer loyalty, and attracts new customers by providing immediate value. Examples include a free toothbrush containing toothpaste or a toy hidden inside a children’s snack packet.
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संबंधित प्रश्न
Mansi took her niece, Ridhima, for shopping to 'Mega Stores' to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost.
Identify the technique of sales promotion used by the company.
Write any two differences between Advertising and Sales promotion.
______ bridges the gap between advertising and personal selling.
Which function of management helps in increasing sales?
Give any two advantages of Direct Mail Advertising.
Explain the various techniques of sales promotion.
For which three target groups are sales promotion tools planned and used?
Which sales promotion benefits are offered to customers?
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Scratch card schemes where the customer instantly wins items like a refrigerator, car, T-shirt or computer with purchase fall under which sales promotion activity?
