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प्रश्न
Which of these best describes the objective of sales promotion?
विकल्प
To generate a short-term sales increase
To allow consumers permanent discounted pricing
To reduce the amount of inventory on hand
To encourage consumers to choose one retailer as a preferred distributor
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उत्तर
To generate a short-term sales increase
Explanation:
The primary objective of sales promotion is to generate a short-term increase in sales. Sales promotions are designed to create immediate interest and urgency among consumers, encouraging them to purchase within a limited time frame.
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संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
Write any two differences between Advertising and Sales promotion.
Advertising goods involves ______ of goods and services.
Which of the following is more of personal medium of advertisement?
Define sales promotion.
What is Direct Mail Advertising?
Which of the following is the sales promotion tool?
Sales promotion activities help to create interest in new products and ______.
Sales promotion, advertising, personal selling and publicity are used for ______.
Write short notes on Drawbacks of sales promotion.
