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प्रश्न
Which of these best describes the objective of sales promotion?
विकल्प
To generate a short-term sales increase
To allow consumers permanent discounted pricing
To reduce the amount of inventory on hand
To encourage consumers to choose one retailer as a preferred distributor
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उत्तर
To generate a short-term sales increase
Explanation:
The primary objective of sales promotion is to generate a short-term increase in sales. Sales promotions are designed to create immediate interest and urgency among consumers, encouraging them to purchase within a limited time frame.
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संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
“It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one-time communication”. What is it?
Advertising goods involves ______ of goods and services.
Give any two advantages of Direct Mail Advertising.
Advertising is ______ than personal selling.
Which of the following is the sales promotion tool?
Sales promotion activities help to create interest in new products and ______.
Explain drawbacks of sales promotion.
Explain the objectives of promotional activities.
What stands for the acronym AIDCAM?
