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प्रश्न
Which of these best describes the objective of sales promotion?
विकल्प
To generate a short-term sales increase
To allow consumers permanent discounted pricing
To reduce the amount of inventory on hand
To encourage consumers to choose one retailer as a preferred distributor
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उत्तर
To generate a short-term sales increase
Explanation:
The primary objective of sales promotion is to generate a short-term increase in sales. Sales promotions are designed to create immediate interest and urgency among consumers, encouraging them to purchase within a limited time frame.
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संबंधित प्रश्न
Sunita took her niece. Aishwarya for shopping to 'Benetton' to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of Rs 500 or above at a famous eating joint. Identify the technique of sales promotion used by the company in the above situation
______ bridges the gap between advertising and personal selling.
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
______ is a wide term which includes advertising, sales and personal selling.
Enumerate the various promotional techniques used by business firms to boost sales.
Write a short note on the drawbacks of sales promotion.
Explain drawbacks of sales promotion.
Explain the objectives of promotional activities.
A scheme giving the customer a chance to win prizes like a gold coin, free petrol or a car based on a coupon given with purchase is known as:
Easy instalment schemes for durables, for example 24 instalments with some paid upfront, are known as which sales promotion activity?
