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प्रश्न
Which of these best describes the objective of sales promotion?
विकल्प
To generate a short-term sales increase
To allow consumers permanent discounted pricing
To reduce the amount of inventory on hand
To encourage consumers to choose one retailer as a preferred distributor
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उत्तर
To generate a short-term sales increase
Explanation:
The primary objective of sales promotion is to generate a short-term increase in sales. Sales promotions are designed to create immediate interest and urgency among consumers, encouraging them to purchase within a limited time frame.
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संबंधित प्रश्न
Sunita took her niece. Aishwarya for shopping to 'Benetton' to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of Rs 500 or above at a famous eating joint. Identify the technique of sales promotion used by the company in the above situation
Define sales promotion.
Give any two advantages of Direct Mail Advertising.
Which one of the following is not a sales promotion tool?
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Enumerate any four methods of sales promotion.
Explain drawbacks of sales promotion.
Discuss the advantages of sales promotion.
Define the term 'promotion'.
Explain the objectives of promotional activities.
