Question

Which of these best describes the objective of sales promotion?

Options

• To generate a short-term sales increase

• To allow consumers permanent discounted pricing

• To reduce the amount of inventory on hand

• To encourage consumers to choose one retailer as a preferred distributor

Answer 1

To generate a short-term sales increase

Explanation:

The primary objective of sales promotion is to generate a short-term increase in sales. Sales promotions are designed to create immediate interest and urgency among consumers, encouraging them to purchase within a limited time frame.