Question

What does sales promotion mean?

Options

• Training sales persons to improve their personal communication skills

• Giving short-term offers or benefits to customers so that they buy a product or service immediately

• Building long-term brand loyalty through consistent quality messaging over several years

• Distributing press releases to gain free media coverage for a product

Answer 1

Sales promotion is defined as giving short-term offers or benefits to customers so that they buy a product or service immediately. The focus is on creating immediate purchase through temporary incentives rather than long-term brand building.