Advertisements
Advertisements
Question
"It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one time communication". What is it?
Options
Sales promotion
Product promotion
Firm promotion
Advertisement
Advertisements
Solution
Sales promotion
Explanation:
Sales promotion includes "those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various non-recurring selling efforts not in the ordinary routine."
APPEARS IN
RELATED QUESTIONS
Write any two differences between Advertising and Sales promotion.
Advertising goods involves ______ of goods and services.
Give any two advantages of Direct Mail Advertising.
Which one of the following is not a sales promotion tool?
"It is all marketing activities which stimulate consumer buying and dealer effectiveness. The aim of it is to increase immediate sales." What is it?
Sales promotion activities help to create interest in new products and ______.
Promotion to marketing means ______.
Enumerate any four methods of sales promotion.
Explain the various techniques of sales promotion.
Explain drawbacks of sales promotion.
