Advertisements
Advertisements
Question
“It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one-time communication”. What is it?
Options
Sales promotion
Product promotion
Firm promotion
Advertisement
Advertisements
Solution
Sales promotion
Explanation:
Sales promotion includes “those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various non-recurring selling efforts not in the ordinary routine.”
APPEARS IN
RELATED QUESTIONS
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
Which of the following is more of a personal medium of advertisement?
Define sales promotion.
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Enumerate any four methods of sales promotion.
What is meant by ‘premium offer’?
Describe the role of sales promotion.
Explain the objectives of promotional activities.
Easy instalment schemes for durables, for example 24 instalments with some paid upfront, are known as which sales promotion activity?
Which of the following correctly pairs the sales promotion activity with its target group?
