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प्रश्न
“It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one-time communication”. What is it?
पर्याय
Sales promotion
Product promotion
Firm promotion
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उत्तर
Sales promotion
Explanation:
Sales promotion includes “those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various non-recurring selling efforts not in the ordinary routine.”
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संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
Mansi took her niece, Ridhima, for shopping to 'Mega Stores' to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost.
Identify the technique of sales promotion used by the company.
______ bridges the gap between advertising and personal selling.
______ is non-repetitive one-time communication that helps to increase immediate sales.
What is meant by sales promotion?
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Advertising is ______ than personal selling.
“It is all marketing activities which stimulate consumer buying and dealer effectiveness. The aim of it is to increase immediate sales.” What is it?
Enumerate any four methods of sales promotion.
Explain the various techniques of sales promotion.
