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प्रश्न
“It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one-time communication”. What is it?
विकल्प
Sales promotion
Product promotion
Firm promotion
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उत्तर
Sales promotion
Explanation:
Sales promotion includes “those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various non-recurring selling efforts not in the ordinary routine.”
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संबंधित प्रश्न
Mansi took her niece, Ridhima, for shopping to 'Mega Stores' to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost.
Identify the technique of sales promotion used by the company.
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
What is meant by sales promotion?
Advertising is ______ than personal selling.
Which of the following is the sales promotion tool?
Sales promotion activities help to create interest in new products and ______.
Sales promotion, advertising, personal selling and publicity are used for ______.
Enumerate any four methods of sales promotion.
Enumerate the various promotional techniques used by business firms to boost sales.
Write short notes on Drawbacks of sales promotion.
