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प्रश्न
“It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one-time communication”. What is it?
विकल्प
Sales promotion
Product promotion
Firm promotion
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उत्तर
Sales promotion
Explanation:
Sales promotion includes “those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various non-recurring selling efforts not in the ordinary routine.”
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संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
Write any two differences between Advertising and Sales promotion.
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
Which function of management helps in increasing sales?
Define sales promotion.
Give any two advantages of Direct Mail Advertising.
Sales promotion, advertising, personal selling and publicity are used for ______.
What is sales promotion?
Write a short note on the drawbacks of sales promotion.
Discuss the advantages of sales promotion.
