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प्रश्न
"It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one time communication". What is it?
विकल्प
Sales promotion
Product promotion
Firm promotion
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उत्तर
Sales promotion
Explanation:
Sales promotion includes "those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various non-recurring selling efforts not in the ordinary routine."
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संबंधित प्रश्न
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
Which function of management helps in increasing sales?
Give any two advantages of Direct Mail Advertising.
Which one of the following is not a sales promotion tool?
Which of these best describes the objective of sales promotion?
Advertising is ______ than personal selling.
Which of the following is the sales promotion tool?
What is meant by 'premium offer'?
Write short notes on Drawbacks of sales promotion.
Explain drawbacks of sales promotion.
