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प्रश्न
"It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one time communication". What is it?
विकल्प
Sales promotion
Product promotion
Firm promotion
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उत्तर
Sales promotion
Explanation:
Sales promotion includes "those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various non-recurring selling efforts not in the ordinary routine."
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संबंधित प्रश्न
Write any two differences between Advertising and Sales promotion.
Advertising goods involves ______ of goods and services.
______ is non-repetitive one-time communication that helps to increase immediate sales.
What is Direct Mail Advertising?
Which one of the following is not a sales promotion tool?
Sales promotion activities help to create interest in new products and ______.
Promotion to marketing means ______.
What is meant by 'premium offer'?
Discuss the advantages of sales promotion.
Define the term 'promotion'.
