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प्रश्न
Write a short note on the drawbacks of sales promotion.
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उत्तर १
- The incentives offered through sales promotion schemes are artificial and not real. The manufacturer is likely to recover the cost of these incentives by raising the price of products.
- Sales promotion schemes are offered only during particular seasons. Therefore, they produce short-term results. As soon as the incentives are withdrawn, the demand also falls.
- There is a feeling that sales promotion schemes are mainly intended to sell a substandard product.
उत्तर २
- Many times, it is used to sell an inadequate brand.
- It is a waste of resources; money spent on promotion could be used to lower the prices.
- It can encourage consumers to buy products which they do not need.
- Its effects are only short-term.
- It cannot create brand loyalty.
संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
“It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one-time communication”. What is it?
Advertising goods involves ______ of goods and services.
Give any two advantages of Direct Mail Advertising.
What is meant by sales promotion?
Promotion to marketing means ______.
Enumerate any four methods of sales promotion.
What is sales promotion?
Define the term 'promotion'.
