Question

What is the effect of continuous offers on the product image?

Options

• It can spoil product image and make customers feel that quality or price is not proper

• It always enhances the premium positioning of the product

• It guarantees that customers will buy without comparing alternatives

• It has no impact on how customers judge quality or price

Answer 1

Continuous offers can spoil product image and make customers feel that quality or price is not proper. When a product is perpetually on offer, customers may doubt its actual worth or standard.