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Question
Which of the following correctly pairs the sales promotion activity with its target group?
Options
Dealer discounts — Customers
Bonus — Middlemen
Cooperative advertising — Sales persons
Cooperative advertising — Middlemen
MCQ
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Solution
Cooperative advertising is a tool used for middlemen, along with dealer discounts and dealer incentives or contests. Bonus and special offers belong to sales persons, while free samples, discounts and contests belong to customers.
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