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प्रश्न
Which of the following correctly pairs the sales promotion activity with its target group?
विकल्प
Dealer discounts — Customers
Bonus — Middlemen
Cooperative advertising — Sales persons
Cooperative advertising — Middlemen
MCQ
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उत्तर
Cooperative advertising is a tool used for middlemen, along with dealer discounts and dealer incentives or contests. Bonus and special offers belong to sales persons, while free samples, discounts and contests belong to customers.
shaalaa.com
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