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Questions
Describe the role of sales promotion.
Describe the role of sales promotion in promoting a brand.
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Solution
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Boosting Immediate Sales: Sales promotions quickly boost sales by offering customers immediate value, such as discounts and deals.
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Clearing Inventory: Sales promotions can help clear out excess stock, making room for new products and reducing storage costs.
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Creating Urgency: Limited-time offers create a sense of urgency, encouraging customers to make quick purchase decisions to take advantage of the promotion.
- More profits: Sales promotion helps to increase the sales and thereby profits to the seller.
- New products: Sales promotion helps to launch new products and to make immediate sales.
- Off-season: It helps to maintain the demand even during the off-season.
- Habit: Schemes like free sample and trial make the consumer habitual of the product.
- Stock clearance: Sales promotion helps to clear the overdue stock.
- Low cost: It creates mass markets and hence reduces the cost of production through the economies of large-scale production.
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______ is non-repetitive one-time communication that helps to increase immediate sales.
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Write a short note on the drawbacks of sales promotion.
Define the term 'promotion'.
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What does sales promotion mean?
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