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Question
Which of the following sales promotion tools are designed for middlemen?
Options
Free samples, discounts and contests
Cooperative advertising, dealer discounts and dealer incentives or contests
Bonus, special offers and sales contests
Scratch cards, lucky draws and quantity gifts
MCQ
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Solution
Middlemen receive cooperative advertising, dealer discounts and dealer incentives or contests. These tools motivate intermediaries to stock and promote the firm's products rather than those of competitors.
shaalaa.com
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