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प्रश्न
Describe the role of sales promotion.
Describe the role of sales promotion in promoting a brand.
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उत्तर
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Boosting Immediate Sales: Sales promotions quickly boost sales by offering customers immediate value, such as discounts and deals.
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Clearing Inventory: Sales promotions can help clear out excess stock, making room for new products and reducing storage costs.
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Creating Urgency: Limited-time offers create a sense of urgency, encouraging customers to make quick purchase decisions to take advantage of the promotion.
- More profits: Sales promotion helps to increase the sales and thereby profits to the seller.
- New products: Sales promotion helps to launch new products and to make immediate sales.
- Off-season: It helps to maintain the demand even during the off-season.
- Habit: Schemes like free sample and trial make the consumer habitual of the product.
- Stock clearance: Sales promotion helps to clear the overdue stock.
- Low cost: It creates mass markets and hence reduces the cost of production through the economies of large-scale production.
संबंधित प्रश्न
______ bridges the gap between advertising and personal selling.
Advertising goods involves ______ of goods and services.
What is Direct Mail Advertising?
Which of these best describes the objective of sales promotion?
Explain the various techniques of sales promotion.
Explain drawbacks of sales promotion.
Define the term 'promotion'.
Which sales promotion benefits are offered to customers?
Which of the following sales promotion tools are designed for middlemen?
Scratch card schemes where the customer instantly wins items like a refrigerator, car, T-shirt or computer with purchase fall under which sales promotion activity?
