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प्रश्न
What is sales promotion?
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उत्तर
Sales promotion means short-term incentives of a nonrecurring nature used to stimulate consumer purchasing and dealer effectiveness. The main purpose of sales promotion is to obtain spot buying by offering nonrecurring and non-routine incentives.
Sales promotion activities help launch new products, make immediate sales, clear overdue stocks, and meet competition. They also encourage consumers to shift to another brand. Examples of sales promotion techniques include the distribution of free samples, coupons, free gifts, exchange offers, prize contests, etc.
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संबंधित प्रश्न
Mansi took her niece, Ridhima, for shopping to 'Mega Stores' to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost.
Identify the technique of sales promotion used by the company.
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
Which one of the following is not a sales promotion tool?
______ is a wide term which includes advertising, sales and personal selling.
Promotion to marketing means ______.
Describe the role of sales promotion.
Explain the various techniques of sales promotion.
Write a short note on the drawbacks of sales promotion.
Which sales promotion benefits are offered to customers?
Giving a free related product with a purchase, such as rice with aatta, a memory card with a digicam, a vacuum cleaner with a TV, or a sauce bottle with detergent, is an example of:
