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प्रश्न
What is sales promotion?
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उत्तर
Sales promotion means short-term incentives of a nonrecurring nature used to stimulate consumer purchasing and dealer effectiveness. The main purpose of sales promotion is to obtain spot buying by offering nonrecurring and non-routine incentives.
Sales promotion activities help launch new products, make immediate sales, clear overdue stocks, and meet competition. They also encourage consumers to shift to another brand. Examples of sales promotion techniques include the distribution of free samples, coupons, free gifts, exchange offers, prize contests, etc.
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संबंधित प्रश्न
Sunita took her niece. Aishwarya for shopping to 'Benetton' to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of Rs 500 or above at a famous eating joint. Identify the technique of sales promotion used by the company in the above situation
______ bridges the gap between advertising and personal selling.
Which function of management helps in increasing sales?
Which of the following is more of personal medium of advertisement?
Define sales promotion.
Which one of the following is not a sales promotion tool?
Which of the following is the sales promotion tool?
Sales promotion, advertising, personal selling and publicity are used for ______.
Write short notes on Drawbacks of sales promotion.
What stands for the acronym AIDCAM?
