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प्रश्न
What is sales promotion?
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उत्तर
Sales promotion means short-term incentives of a nonrecurring nature used to stimulate consumer purchasing and dealer effectiveness. The main purpose of sales promotion is to obtain spot buying by offering nonrecurring and non-routine incentives.
Sales promotion activities help launch new products, make immediate sales, clear overdue stocks, and meet competition. They also encourage consumers to shift to another brand. Examples of sales promotion techniques include the distribution of free samples, coupons, free gifts, exchange offers, prize contests, etc.
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संबंधित प्रश्न
Sunita took her niece. Aishwarya for shopping to 'Benetton' to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of Rs 500 or above at a famous eating joint. Identify the technique of sales promotion used by the company in the above situation
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
“It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one-time communication”. What is it?
Advertising goods involves ______ of goods and services.
Which of the following is more of a personal medium of advertisement?
______ is non-repetitive one-time communication that helps to increase immediate sales.
What is Direct Mail Advertising?
Free samples is given to consumers in case of ______.
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Enumerate any four methods of sales promotion.
