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प्रश्न
What is sales promotion?
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उत्तर
Sales promotion means short-term incentives of a nonrecurring nature used to stimulate consumer purchasing and dealer effectiveness. The main purpose of sales promotion is to obtain spot buying by offering nonrecurring and non-routine incentives.
Sales promotion activities help launch new products, make immediate sales, clear overdue stocks, and meet competition. They also encourage consumers to shift to another brand. Examples of sales promotion techniques include the distribution of free samples, coupons, free gifts, exchange offers, prize contests, etc.
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संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
Which of these best describes the objective of sales promotion?
Which of the following is the sales promotion tool?
Sales promotion activities help to create interest in new products and ______.
What is meant by ‘premium offer’?
Which sales promotion benefits are offered to customers?
Giving a free related product with a purchase, such as rice with aatta, a memory card with a digicam, a vacuum cleaner with a TV, or a sauce bottle with detergent, is an example of:
Easy instalment schemes for durables, for example 24 instalments with some paid upfront, are known as which sales promotion activity?
Quiz or question-based competitions where customers use skill or luck to win are classified as which sales promotion activity?
