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प्रश्न
What is sales promotion?
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उत्तर
Sales promotion means short-term incentives of a nonrecurring nature used to stimulate consumer purchasing and dealer effectiveness. The main purpose of sales promotion is to obtain spot buying by offering nonrecurring and non-routine incentives.
Sales promotion activities help launch new products, make immediate sales, clear overdue stocks, and meet competition. They also encourage consumers to shift to another brand. Examples of sales promotion techniques include the distribution of free samples, coupons, free gifts, exchange offers, prize contests, etc.
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संबंधित प्रश्न
What is meant by sales promotion?
Which of these best describes the objective of sales promotion?
Which of the following is the sales promotion tool?
______ is a wide term which includes advertising, sales and personal selling.
Promotion to marketing means ______.
Describe the role of sales promotion.
Explain the various techniques of sales promotion.
Write short notes on Drawbacks of sales promotion.
Explain drawbacks of sales promotion.
Define the term 'promotion'.
