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प्रश्न
What is sales promotion?
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उत्तर
Sales promotion means short-term incentives of a nonrecurring nature used to stimulate consumer purchasing and dealer effectiveness. The main purpose of sales promotion is to obtain spot buying by offering nonrecurring and non-routine incentives.
Sales promotion activities help launch new products, make immediate sales, clear overdue stocks, and meet competition. They also encourage consumers to shift to another brand. Examples of sales promotion techniques include the distribution of free samples, coupons, free gifts, exchange offers, prize contests, etc.
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संबंधित प्रश्न
Vanshika uses 'Kuber Cabs' for travelling in the city. She received a text message "Add Rs 222 on Kaytm and get 20% cash back on having minimum ten trips till 15th April 2017". Identify the technique of sales promotion used by the company.
Distinguish between Advertising and Sales promotion.
Define sales promotion.
Free samples is given to consumers in case of ______.
Which of the following is the sales promotion tool?
Sales promotion activities help to create interest in new products and ______.
Describe the role of sales promotion.
Define the term 'promotion'.
Explain the objectives of promotional activities.
What stands for the acronym AIDCAM?
