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प्रश्न
What is sales promotion?
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उत्तर
Sales promotion means short-term incentives of a nonrecurring nature used to stimulate consumer purchasing and dealer effectiveness. The main purpose of sales promotion is to obtain spot buying by offering nonrecurring and non-routine incentives.
Sales promotion activities help launch new products, make immediate sales, clear overdue stocks, and meet competition. They also encourage consumers to shift to another brand. Examples of sales promotion techniques include the distribution of free samples, coupons, free gifts, exchange offers, prize contests, etc.
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संबंधित प्रश्न
Mansi took her niece, Ridhima, for shopping to 'Mega Stores' to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost.
Identify the technique of sales promotion used by the company.
Write any two differences between Advertising and Sales promotion.
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
Advertising goods involves ______ of goods and services.
Give any two advantages of Direct Mail Advertising.
Free samples is given to consumers in case of ______.
Promotion to marketing means ______.
Sales promotion, advertising, personal selling and publicity are used for ______.
Define the term 'promotion'.
What stands for the acronym AIDCAM?
