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प्रश्न
What is sales promotion?
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उत्तर
Sales promotion means short-term incentives of a nonrecurring nature used to stimulate consumer purchasing and dealer effectiveness. The main purpose of sales promotion is to obtain spot buying by offering nonrecurring and non-routine incentives.
Sales promotion activities help launch new products, make immediate sales, clear overdue stocks, and meet competition. They also encourage consumers to shift to another brand. Examples of sales promotion techniques include the distribution of free samples, coupons, free gifts, exchange offers, prize contests, etc.
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संबंधित प्रश्न
Distinguish between Advertising and Sales promotion.
Advertising goods involves ______ of goods and services.
Define sales promotion.
What is Direct Mail Advertising?
What is meant by sales promotion?
Free samples is given to consumers in case of ______.
Sales promotion activities help to create interest in new products and ______.
Enumerate any four methods of sales promotion.
Define the term 'promotion'.
What stands for the acronym AIDCAM?
