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प्रश्न
Explain the objectives of promotional activities.
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उत्तर
Promotional activities are concerned with communicating with the consumer. The objectives of promotional activities can either be focused on the short-term (such as, an increase in sales next month) or in the longer term (such as, to improve the image of the business). Promotional objectives include:
- To improve consumer awareness of a product, especially in case of new products.
- To remind consumers of the existence of a product and its unique qualities.
- To increase sales by attracting new consumers to the product.
- To demonstrate superior qualities of a product compared to competitors.
- To correct misleading reports about the product.
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संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
Write any two differences between Advertising and Sales promotion.
“It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one-time communication”. What is it?
Advertising goods involves ______ of goods and services.
Which of these best describes the objective of sales promotion?
Enumerate any four methods of sales promotion.
What is sales promotion?
Explain the various techniques of sales promotion.
Discuss the advantages of sales promotion.
Define the term 'promotion'.
