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प्रश्न
What is Direct Mail Advertising?
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उत्तर
Direct mail advertising is mailing catalogues, letters, or folders to a target audience of potential customers.
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संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
Mansi took her niece, Ridhima, for shopping to 'Mega Stores' to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost.
Identify the technique of sales promotion used by the company.
“It consists of all promotional activities other than advertising, personal selling and publicity that helped to increase sales through non-repetitive and one-time communication”. What is it?
Which function of management helps in increasing sales?
What is meant by sales promotion?
Which of these best describes the objective of sales promotion?
Sales promotion activities help to create interest in new products and ______.
______ is a wide term which includes advertising, sales and personal selling.
Explain the various techniques of sales promotion.
Explain drawbacks of sales promotion.
