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प्रश्न
Which function of management helps in increasing sales?
पर्याय
Market planning
Customer support services
Promotion
Packaging and labelling
Advertisements
उत्तर
Promotion
Explanation:
Sales promotion consists of all promotional activities other than advertising, personal selling and publicity that help to increase sales through non-repetitive and one-time communication.
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संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
Vanshika uses 'Kuber Cabs' for travelling in the city. She received a text message "Add Rs 222 on Kaytm and get 20% cash back on having minimum ten trips till 15th April 2017". Identify the technique of sales promotion used by the company.
Distinguish between Advertising and Sales promotion.
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Advertising is ______ than personal selling.
Which of the following is the sales promotion tool?
______ is a wide term which includes advertising, sales and personal selling.
Write a short note on the drawbacks of sales promotion.
Discuss the advantages of sales promotion.
