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प्रश्न
Define sales promotion.
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उत्तर
According to the American Marketing Association, sales promotion includes "those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various non-recurring selling efforts not in the ordinary routine."
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संबंधित प्रश्न
Mansi took her niece, Ridhima, for shopping to 'Mega Stores' to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost.
Identify the technique of sales promotion used by the company.
______ bridges the gap between advertising and personal selling.
Which one of the following is not a sales promotion tool?
Which of the following is the sales promotion tool?
Enumerate any four methods of sales promotion.
What is sales promotion?
Describe the role of sales promotion.
Discuss the advantages of sales promotion.
Explain the objectives of promotional activities.
What stands for the acronym AIDCAM?
