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प्रश्न
Define sales promotion.
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उत्तर
According to the American Marketing Association, sales promotion includes “those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various non-recurring selling efforts not in the ordinary routine.”
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संबंधित प्रश्न
Distinguish between Advertising and Sales promotion.
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
Which of the following is more of a personal medium of advertisement?
Which of these best describes the objective of sales promotion?
Advertising is ______ than personal selling.
Sales promotion, advertising, personal selling and publicity are used for ______.
Enumerate the various promotional techniques used by business firms to boost sales.
Describe the role of sales promotion.
Write a short note on the drawbacks of sales promotion.
Explain drawbacks of sales promotion.
