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प्रश्न
Define sales promotion.
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उत्तर
According to the American Marketing Association, sales promotion includes "those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various non-recurring selling efforts not in the ordinary routine."
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संबंधित प्रश्न
Mansi took her niece, Ridhima, for shopping to 'Mega Stores' to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost.
Identify the technique of sales promotion used by the company.
Distinguish between Advertising and Sales promotion.
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
Advertising goods involves ______ of goods and services.
Free samples is given to consumers in case of ______.
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Sales promotion, advertising, personal selling and publicity are used for ______.
What is sales promotion?
Explain the various techniques of sales promotion.
Define the term 'promotion'.
