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प्रश्न
Define sales promotion.
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उत्तर
According to the American Marketing Association, sales promotion includes “those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various non-recurring selling efforts not in the ordinary routine.”
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संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
______ is directed towards consumers and traders with the intention to increase immediate or short-term sales.
Advertising goods involves ______ of goods and services.
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
______ is a wide term which includes advertising, sales and personal selling.
Enumerate the various promotional techniques used by business firms to boost sales.
Explain the objectives of promotional activities.
What stands for the acronym AIDCAM?
What incentives are provided to sales persons under sales promotion?
Which of the following is a merit of sales promotion related to the overall promotion effort?
