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प्रश्न
Define sales promotion.
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उत्तर
According to the American Marketing Association, sales promotion includes “those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various non-recurring selling efforts not in the ordinary routine.”
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संबंधित प्रश्न
Distinguish between Advertising and Sales promotion.
______ bridges the gap between advertising and personal selling.
Advertising goods involves ______ of goods and services.
______ is non-repetitive one-time communication that helps to increase immediate sales.
Which one of the following is not a sales promotion tool?
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Which of these best describes the objective of sales promotion?
Explain the various techniques of sales promotion.
Explain drawbacks of sales promotion.
Discuss the advantages of sales promotion.
