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प्रश्न
Distinguish between Coupons and Premiums.
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उत्तर
| Basis of Distinction | Coupons | Premiums |
| 1. Meaning | Certificates offer a specific discount or gift. | Offer a free or low-cost article with the purchase of a specific product. |
| 2. Example | Bata discount vouchers. | A free spoon with a jar of Horlicks. |
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संबंधित प्रश्न
Which of the following is a sales promotion activity?
Mr. Rajiv, the sales executive of ABC Ltd. possesses good marketing techniques, his techniques involve the oral presentation of the message, convincing the customer with face-to-face interaction, etc. Name the element of marketing mix under which the above technique fall:
Which sales promotion technique includes training in stores layout, product demonstration, advertising, etc.?
Trade fair, seminar, workshop, fair exhibitions, etc., are most closely associated with ______.
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with ______.
Distribution of free samples, prize contests, clearance sales, etc. are examples of ______.
All premiums help to increase the sale. Which of the following are the examples of types of premium?
State two methods or techniques of sales promotion.
Mr. Lewis is the Marketing Manager of a leading fast-moving consumer goods company. He observes that a particular brand of shampoo manufactured by the company is not preferred in the market. As a result, the sale has declined over a period of time. It is found that dealers are unwilling to stock the shampoo.
- Suggest five techniques of sales promotion to induce dealers to stock the shampoo.
- How would you recruit and select new sales representative to persuade the dealers.
State four types of premium offers as a technique of sales promotion.
