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प्रश्न
Distinguish between Coupons and Premiums.
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उत्तर
| Basis of Distinction | Coupons | Premiums |
| 1. Meaning | Certificates offer a specific discount or gift. | Offer a free or low-cost article with the purchase of a specific product. |
| 2. Example | Bata discount vouchers. | A free spoon with a jar of Horlicks. |
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संबंधित प्रश्न
Which of the following is a sales promotion activity?
Which sales promotion technique includes training in stores layout, product demonstration, advertising, etc.?
______ is an example of a Sales Promotion technique.
Trade fair, seminar, workshop, fair exhibitions, etc., are most closely associated with ______.
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with ______.
Which of the following is closely related with promotion?
Distribution of free samples, prize contests, clearance sales, etc. are examples of ______.
State two methods or techniques of sales promotion.
Mr. Lewis is the Marketing Manager of a leading fast-moving consumer goods company. He observes that a particular brand of shampoo manufactured by the company is not preferred in the market. As a result, the sale has declined over a period of time. It is found that dealers are unwilling to stock the shampoo.
- Suggest five techniques of sales promotion to induce dealers to stock the shampoo.
- How would you recruit and select new sales representative to persuade the dealers.
State four types of premium offers as a technique of sales promotion.
