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प्रश्न
"It is all marketing activities which stimulate consumer buying and dealer effectiveness. The aim of it is to increase immediate sales." What is it?
पर्याय
Marketing
Sales
Sales promotion
Social marketing
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उत्तर
Sales promotion
Explanation:
Sales promotion encompasses all marketing activities designed to stimulate consumer buying and dealer effectiveness, with the primary aim of increasing immediate sales. This includes tactics such as discounts, coupons, contests, and product demonstrations, all intended to create a sense of urgency and incentivize quick purchases. Unlike general marketing or social marketing, which have broader objectives, sales promotion specifically targets immediate sales boosts.
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संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
Write any two differences between Advertising and Sales promotion.
Which function of management helps in increasing sales?
Define sales promotion.
Give any two advantages of Direct Mail Advertising.
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
______ is a wide term which includes advertising, sales and personal selling.
Enumerate any four methods of sales promotion.
What is sales promotion?
Write short notes on Drawbacks of sales promotion.
