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Chapters
2: Marketing mix - 4 P's
▶ 3: Advertising and Brand Promotion
4: Sales and Selling Process
5: Generally Accepted Accounting Principles (GAAP)
6: Financial Accounting and Reporting
7: Banking and Bank Transactions
8: Fundamental Concepts of Cost
9: Importance of Human Resources
10: Recruitment, Selection and Training
11: Public Relations
12: Issues of the Environment
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Solutions for Chapter 3: Advertising and Brand Promotion
Below listed, you can find solutions for Chapter 3 of CISCE Goyal Brothers Prakashan for कमर्शियल ॲप्लिकेशन्स [इंग्रजी] इयत्ता १० आयसीएसई.
Goyal Brothers Prakashan solutions for कमर्शियल ॲप्लिकेशन्स [इंग्रजी] इयत्ता १० आयसीएसई 3 Advertising and Brand Promotion EXERCISES [Pages 55 - 60]
OBJECTIVE TYPE QUESTIONS.
Under which function of marketing, marketer gives special name to the product of his own company?
Packaging
Branding
Warehousing
Labelling
Which type of advertising focuses on a particular product or brand or service of an enterprise?
Product advertisement
Institutional advertisement
Revenue advertisement
None of these
Which of the following statement(s) is/are correct?
Statement 1: Publicity is always a paid form of promotion that originates from the advertiser.
Statement 2: Advertising is a non-personal communication that requires payment to the media owner.
Only Statement 1 is correct.
Only Statement 2 is correct.
Both statements are correct.
Both statements are incorrect.
Free samples is given to consumers in case of ______.
Personal selling
Sales promotion
Advertising
Publicity
Which advertising medium is most likely depicted in the image below, considering its high cost and short life?
Radio
Films
Newspapers
Outdoor Advertising
Which one of the following is not a sales promotion tool?
Advertisement
Discount
Dealer contest
Consumer contest
Direct mail is an example of mass communication and has a broad reach across diverse audiences.
True
False
All companies strive to build ______ strength.
Brand
Image
Customer
Employee
Which of the following is not an advantage of branding?
It helps consumer to identify and recognise the product.
It differentiates the product from the rival products.
It ensures standards of quality and design to consumers.
It is not the basis of advertising and other techniques of mass selling.
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Merchandise aids
Free offer
Distribution of free samples
Clearance sale
Which of these best describes the objective of sales promotion?
To generate a short-term sales increase
To allow consumers permanent discounted pricing
To reduce the amount of inventory on hand
To encourage consumers to choose one retailer as a preferred distributor
Money spent on advertisement is sheer wastage because ______.
It does not add to the utility of products and services.
Most of the advertisements are either ignored or escape the attention of consumers.
It does not add to the utility of products and services or Most of the advertisements are either ignored or escape the attention of consumers.
It does not add to the utility of products and services and Most of the advertisements are either ignored or escape the attention of consumers.
“To enhance the goodwill of the firm by promising better quality at fair prices” ______.
Is the objective of advertising
Is the importance of advertising
Is the disadvantage of advertising
It is the effect of advertising
Advertising is ______ than personal selling.
Less flexible
More flexible
Very rigid
All of these
Which of the following is/are the criticism(s) of advertising?
Unproductive
Demand shift
Monopoly creation
All of these
A company launches a new brand of detergent and decides to provide a free bucket with every purchase of the detergent. This strategy is best classified as ______.
Advertising
Publicity
Sales Promotion
Branding
Which type of sales promotion is illustrated in the image below?
Price-off Offer
Premium Offer
Prize Contest
Exchange Offer
The primary purpose of reminder advertising is to introduce new products to the market.
True
False
Trade fair, seminar, workshop, fair exhibitions, etc., are most closely associated with ______.
Promotion
Price
Product
Place
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with ______.
Pricing
Distribution
Product development
Promotion
Which one of the following is not a sales promotion tool?
Advertisement
Discount
Dealer contest
Consumer contest
Which of the following statement(s) is/are correct?
Statement 1: Direct mail advertising is highly selective and allows for personal appeal.
Statement 2: Outdoor advertising has a long life and is effective in delivering detailed messages.
Only Statement 1 is correct.
Only Statement 2 is correct.
Both statements are correct.
Both statements are incorrect.
“It is all marketing activities which stimulate consumer buying and dealer effectiveness. The aim of it is to increase immediate sales.” What is it?
Marketing
Sales
Sales promotion
Social marketing
All of the following are benefits of advertisements to customers except ______.
Employment generation
Convenience
Better quality
Lower price
Which of the following is the sales promotion tool?
Discount
Fest
High price
Repeating same product
Sales promotion activities help to create interest in new products and ______.
Stimulates demand
Satisfies customers
Time horizon
Emphasis
A brand of cooking oil runs an advertisement campaign highlighting its health benefits, supported by testimonials from nutritionists. This is an example of ______.
Informative Advertising
Concept Advertising
Reminder Advertising
Institutional Advertising
Promotion to marketing means ______.
Passing an examination
Elevation from one grade to another
Selling the products through various means
Selling the products in specific area
Which of the following statement(s) is/are correct?
Statement 1: Institutional advertising focuses on promoting a product’s features and benefits to consumers.
Statement 2: Product advertising aims to build a favourable image of the company rather than promoting specific products.
Only Statement 1 is correct.
Only Statement 2 is correct.
Both statements are correct.
Both statements are incorrect.
Media which has limited coverage is ______.
Newspapers
Direct mail
Television
Radio
The value which is derived from the way the consumer perceives the brand name is ______.
Brand promotion
Brand loyalty
Brand equity
Quality control
Advertisement designed to change a lifestyle of people is ______.
Persuasive advertising
Concept advertising
Institutional advertising
Product advertising
The main objective of this advertising is to persuade the customers to buy a product or service or to support an idea.
Concept advertising
Product advertising
Persuasive advertising
Informative advertising
Advertising has been criticised because it ______.
Generates employemnt
Increases prices of products to the consumers
Establishes direct link between producer and consumer
Provides wider choice
______ ensures uniform standards of quality and design of products to consumers.
Selling
Branding
Advertising
Publicity
Sales promotion, advertising, personal selling and publicity are used for ______.
Place
Product
Promotion
Price
Consumer’s continuous preference of a particular brand due to faith in its superiority is termed as ______.
Brand Equity
Brand promotion
Brand loyalty
Branding
In advertising, the ______ has control over the contents and the timing of the message.
Media
Customer
Competitor
Sponsor
Which one is the feature of the advertising?
Direct communication
Face to face communication
Mass communication
Verbal communication
What is the advantage of advertising to the manufactures?
Helps in raising the living standard of people.
Helps to maintain steady demand by smoothing out seasonal fluctuations in demand.
They are the main sources of income for newspapers and magazines.
Reduces possibility of cheating of consumers.
The advertisement designed to change the lifestyle of people is ______.
Persuasive
Informative
Pioneering advertising
Reminder
The power and value of a brand which adds to the product is called ______.
Brand loyalty
Brand quality
Brand equity
Brand publicity
Which advertisement is designed to build a favourable image of the organisation rather than to promote a product or service?
Concept advertisement
Institutional advertisement
Product advertisement
Reminder advertisement
Which of the following is not a method of Brand Promotion?
Publicity
Advertisements
Public Relations
Quality control
Identify which of this is NOT the advantage of Advertising to the consumers.
Advertisement creates a direct link between the Producer and Consumer.
It provides educational value.
It reduces the possibility of cheating of consumers.
It helps to meet the competition in the market.
Which is a very old medium of advertising?
Television
Film
Outdoor
Newspaper
Everyone loves the exclusive discounts and offers that come around during the holiday season. Your brand may already be running some discount offers.
Based on the information given above, which of the statement given below describes the term brand?
Brand means the process of assigning a distinctive name to the product by which it is to be known and remembered.
Brand means short term incentives of non-recurring nature used to stimulate consumer purchasing and dealer effectiveness.
Brand means any identification mark used to identify the product of a seller and to differentiate it from the products of competitors.
Brand means the exchange of goods and service for money.
______ is commercially significant news which has no sponsor and is a credible method of promotion.
Advertising
Sales promotion
Publicity
Personal selling
Companies like Amul and Colgate have well established markets in India. Their advertisement is still a regular feature in multiple newspapers and television channels. Such advertisements can be classified as:
- Concept advertisement
- Reminder advertisement
- Institutional advertisement
- Product advertisement
1 and 2
2 and 3
3 and 4
2 and 4
Advertising leads to a variety in consumption and use of better-quality products. The advantage of advertising is related to ______.
Manufacturers
Society
Consumers
Government
SHORT-ANSWER QUESTIONS.
Enumerate any four methods of sales promotion.
What is meant by ‘premium offer’?
Give two objectives of advertising.
Distinguish between sales promotion and publicity.
Explain any two essentials of a good advertisement.
Enumerate the various promotional techniques used by business firms to boost sales.
What is ‘concept advertising’?
What is brand loyalty?
Distinguish between persuasive and informative advertising.
What is a brand?
How brand is different from branding?
Write a short note on institutional advertisement.
Write a short note on persuasive advertising.
A branded product needs no sales promotion. Justify for or against.
What is meant by persuasive advertising?
Advertisements eliminate middlemen. Justify either for or against.
Distinguish between advertising and publicity.
Distinguish between Advertising and Publicity.
State one difference between institutional advertising and product advertising.
Mention any two essentials of a brand.
Explain any two disadvantages of advertising.
“The objective of advertising is to support dealers.” Justify this statement for or against and give a reason.
Distinguish between Advertising and Sales promotion.
Justify the following sentence for or against and give a reason:
Product differentiation is the main aim of branding.
‘The organisation has no control over publicity.’ Justify this sentence for or against and give a reason.
List any four channels of advertising media.
LONG-ANSWER QUESTIONS.
What is sales promotion?
Describe the role of sales promotion.
What is advertising?
Describe the objectives of advertising.
Explain the role of branding in the Indian industry.
How does advertising benefit the society?
"Advertising is a social waste." Give reasons in support of your answer.
Write a short note on the drawbacks of sales promotion.
Write a short note on publicity.
Distinguish between promotion and advertising.
Explain the features of newspapers as media of advertising.
Explain the features of posters as media of advertising.
Describe any five factors influencing the choice of advertising media.
Write a short note on brand promotion.
“Intense competition in the corporate world has led to the emergence of advertising as a vital tool for corporate survival”. Do you agree with this statement? Support your answer by citing reasons.
List the advantages of using radio services as a form of advertising media.
List the disadvantages of using radio services as a form of advertising media.
Explain newspapers as a media for advertising.
What is ‘concept advertising’?
Explain industrial advertising.
Describe the role of sales promotion.
Describe the role of publicity in promoting a brand.
Explain the advantages of branding to producers.
Explain the advantages of branding to consumers.
Explain Product advertising.
Explain Informative advertising.
Discuss the advantages of sales promotion.
Explain Institutional advertising by stating an example of it.
Explain Concept advertising by stating an example of it.
Brands are used in business, marketing and advertising for recognition and to create a store value. Based on this statement list any five advantages of branding.
What are the various methods employed by manufacturers to promote the brand of their products?
CASE STUDY
|
Innovation and brand consultant, Anisha Motwani, believes that free trials or sampling as a strategy is mostly prevalent and successful in categories that have deep seated habits and have high frequency of consumption. Brand switching in this category require attitude and behavior changes and free sampling influences customers to try new brands and thus increasing the probability of purchase. Such categories could include newspapers, food products, etc. Free trials can also be found in case of expensive offerings where consumers prefer sampling before making a final commitment.... Success of Reliance Jio in the intensely competitive Indian telecom market brings forth the strength of trial marketing strategy, even in the service industry. Reliance Jio Infocomm Ltd offered free sampling of Jio's voice calling, text messaging, and data services, and acquired stupendous 100 million subscribers, of which it continued to retain 72 million even after the free trial period ended. Conventional wisdom suggests that brand that indulge in trials and discounts erode brand Value. Here’s the reality though. People value brands. But people also seek value for money.... |
With reference to the case study answer the following question:
With reference to the case study, explain the term Brand and its types.
Ms. Asha started a cosmetic business and tried to develop a positive image of her brand product towards her customers. With reference to this, explain any two methods of brand promotion implemented by Ms. Asha to increase brand loyalty among her customers.
Write a short note on informative advertising.
Goyal Brothers Prakashan solutions for कमर्शियल ॲप्लिकेशन्स [इंग्रजी] इयत्ता १० आयसीएसई 3 Advertising and Brand Promotion QUESTION BANK [Pages 60 - 66]
Name and explain the method that should be adopted to sell pulses.
Explain the objectives of promotional activities.
Write a short note on the drawbacks of sales promotion.
Enumerate any four methods of sales promotion.
A new brand of eco-friendly cleaning products is being launched in a highly competitive market. The company has a limited advertising budget but wants to create a strong brand presence. How can the company leverage sales promotion techniques to complement its advertising efforts and maximize its impact on the market?
Describe the objectives of advertising.
Describe how advertising sustains the press.
Distinguish between institutional and informative advertising.
Explain in brief the outdoor advertising.
“Advertising increases the price of products for consumers.” Justify for or against giving reasons.
Write a short note on publicity.
Discuss any five reasons as to why advertisements are criticised.
"Advertising is a social waste." Give reasons in support of your answer.
Explain any two essentials of a good advertisement.
Explain the advantages of advertising.
Distinguish between advertising and publicity.
Give reason either for or against the following:
“Competition based pricing is ideal for unbranded products.”
How can a business firm promote its brands?
Explain the essential of a good brand.
State one difference between institutional advertising and product advertising.
Comment upon the following:
Advertising increases the price of products.
Comment upon the following:
Branding is a myth not a reality.
Comment upon the following:
Intensive competition has made advertising essential for corporate survival.
| Ryan Ltd. Took the following steps in the beginning of this year to widen its consumer base. It expanded the business operations to cover international markets and within India. It focused on Delhi. It repositioned itself as a FMCG company, offering a wide range of Modern Electronic items, and moved away from traditional marketing to non-traditional marketing. The company focused on quality control and publicity. It also introduced new advertisements featuring film stars and sports personalities. It undertook various brand promotion methods. |
- Explain any two advantages of advertising to manufacturers.
- Explain any two elements of promotion mix.
- Explain any five Non-traditional markets.
|
CASE STUDY Tata Motors-owned Jaguar Land Rover on Friday reported a 4.9 per cent declinein retail sales at 88,121 units in the second quarter ended on September 30, 2020. The company had posted retail sales of 92,710 units in the same quarter previous fiscal year, Sales of the Jaguar brand were at 17,340 units in the second quarter as against 19248 units in the year-ago period, down 9.9 per cent. Similarly, sales of Land Rover brand were down 3.63 per cent at 70,781 units as compared to 73,462 units in the same quarter a year ago. While there was improvement in sales in the second quarter, it remained constrained by semiconductor shortages, the company said in a statement. “The company continues to see strong demand for its products, with global retail orders again setting new records in the quarter,” it said adding, as on September 30, 2022, the total order book has grown to 2.05 lakh units, up around 5,000 orders from June 30, 2022. Demand for the new Range Rover, new Range Rover Sport and Defender remained strong, accounting for over 1.45 lakh of the 2.05 lakh orders, it added. |
With reference to above case study, answer the following questions:
- Explain the advantages of training Tata motor employees.
- Analyse and advise on any two suitable promotional mix for Tata motors.
- In the context of above case study, Analyze any five advantages of advertising to manufacturers.
Solutions for 3: Advertising and Brand Promotion
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