Question

Ms. Asha started a cosmetic business and tried to develop a positive image of her brand product towards her customers. With reference to this, explain any two methods of brand promotion implemented by Ms. Asha to increase brand loyalty among her customers.

Answer 1

Two methods of Brand Promotion implemented by Mrs. Asha to increase brand loyalty among her customers are:

1. Advertising: Advertising means to attract customers by providing product information and concepts. Social media interaction is a highly effective advertising strategy for Mrs. Asha. Active engagement with customers on social platforms such as Instagram and Facebook allows her to showcase products, testimonials, and feedback. This fosters interaction, trust, and a sense of community among customers.
2. Personal Selling: Personal selling is a face-to-face interaction between a buyer and buyer to encourage product acquisition and loyalty. By providing customised recommendations, free samples, and reward programs, customers can feel valued and connected to the brand, leading to repeat purchases and stronger loyalty.