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Commercial Applications Official Board 2024-2025 (English Medium) ICSE Class 10 Question Paper Solution

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Commercial Applications [Official Board]
Marks: 100 CISCE
(English Medium)

Academic Year: 2024-2025
Date & Time: 19th March 2025, 11:00 am
Duration: 2h
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  1. Answers to this paper must be written on the paper provided separately.
  2. You will not be allowed to write during the first 15 minutes.
  3. This time is to be spent in reading the question paper.
  4. The time given at the head of this paper is the time allowed for writing the answers.
  5. Attempt all questions from Section A and any four questions from Section B.
  6. The intended marks for questions or parts of questions are given in brackets [ ].

SECTION A (40 Marks)
(Attempt all questions from this Section.)
[20]1. | Choose the correct answers to the questions from the given options. (Do not copy the questions. Write the correct answer only.)
[1]1. (i)

Which movement began as a protest against the construction of dams?

Narmada Bachao Andolan

Van Mahotsav

Anandalya Movement

National Awareness Movement

Concept: undefined - undefined
Chapter:
[1]1. (ii)

Identify which products are purchased after a comparative analysis of quality, price, warranty of competitive brands.

Convenience products

Industrial products

Speciality products

Shopping products

Concept: undefined - undefined
Chapter:
[1]1. (iii)

‘T-Group Training’ is also known as ______.

Internship Training

Vestibule Training

Sensitivity Training

Refresher Training

Concept: undefined - undefined
Chapter:
[1]1. (iv)

Identify which of the following is NOT a direct cost in a cotton textile unit.

Rent of the factory where production is being carried out.

Expense incurred on advertisement to promote the sale of the finished product.

Colours used for dyeing the cotton fabric.

Wages paid to the operators of sewing and spinning machines.

Concept: undefined - undefined
Chapter:
[1]1. (v)

With reference to the Dual Aspect Principle identify the correct option:

Assets = Capital − Liabilities

Liabilities = Assets + Capital

Capital = Assets + Liabilities

Capital = Assets − Liabilities

Concept: undefined - undefined
Chapter:
[1]1. (vi)

______ records all cash transactions whether they belong to the current year, previous year or future year.

Profit & Loss Account

Income & Expenditure Account

Receipts & Payments Account

Personal Account

Concept: undefined - undefined
Chapter:
[1]1. (vii)

Which of the following statement best describes Selection?

It is a positive process.

It is the first stage of hiring.

It succeeds recruitment.

It encourages people to apply for the job.

Concept: undefined - undefined
Chapter:
[1]1. (viii)

Direct selling, as a channel of distribution, has become popular due to the ______.

availability of expert services of middlemen

concentrated markets

relief from the problem of distribution

increasing cost of distribution

Concept: undefined - undefined
Chapter:
[1]1. (ix)

The process of ______ comes to an end with the delivery of product to the customers.

advertising

marketing

selling

public relations

Concept: undefined - undefined
Chapter:
[1]1. (x)

With reference to the ‘Cost Plus Pricing’, which statement(s) is/are correct?

  1. Selling price of the product must cover full cost.
  2. Selling price must cover full cost and yield a reasonable margin of profit.
  3. Selling price should be high to get more profit.
  4. Selling price should be low, so cost could be covered.

1 & 3 are correct.

2 & 3 are correct.

1 & 4 are correct.

Only 2 is correct.

Concept: undefined - undefined
Chapter:
[1]1. (xi)

With reference to Savings Deposit Account, which statement is correct?

Depositors need to deposit a specific amount every month.

There are restrictions on number of withdrawals in a week.

Overdraft facility is available.

There are restrictions on the number of deposits that can be made in a week.

Concept: undefined - undefined
Chapter:
[1]1. (xii)

______ is the only weapon of reasoning and understanding in a civilised society.

Dialogue

Human Relation

Persuasion

Empathy

Concept: undefined - undefined
Chapter:
[1]1. (xiii)

Production-Oriented-Stage was characterised by ______

the focus on Sales Promotion.

product improvement.

supply creating its own demand.

profits through customer satisfaction.

Concept: undefined - undefined
Chapter:
[1]1. (xiv)

Under which Right of Consumer Protection Act 1986, fair settlement and genuine grievances of customers were addressed?

Right to Safety

Right to be Heard

Right to Seek Redressal

Right to Consumer Education

Concept: undefined - undefined
Chapter:
[1]1. (xv)

India’s foreign exchange reserves climbed to a record of $ 651.5 billion by the end of last week demonstrating resilience despite uncertain geopolitics.

Source: The Economic Times, Kolkata, dated 6th June 2024

With reference to the above, name the institution that is authorised to monitor such reserves in our country.

Central Bank of India

State Bank of India

Citi Bank

Indian Bank

Concept: undefined - undefined
Chapter:
[1]1. (xvi)

______ is a method of training, used in technical trades and crafts, in which a long period is required to become proficient.

Under study

Job rotation

Mentoring

Apprenticeship

Concept: undefined - undefined
Chapter:
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[1]1. (xvii)

Assertion (A): Parity Pricing is the most logical strategy when it is very difficult to calculate the cost of the products.

Reason (R): When price leadership is well established, setting price according to the competitors is the safest policy.

(A) is true and (R) is false.

Both (A) and (R) are true and (R) is the correct explanation of (A).

Both (A) and (R) are true but (R) is not the correct explanation of (A).

Both (A) and (R) are false.

Concept: undefined - undefined
Chapter:
[1]1. (xviii)

Mr. Ajay, an executive of an organisation, should undergo which of the following methods of training to learn from the board of directors, how they take decisions, interact with each other and develop problem solving skills?

Job rotation

Under study

Committee Membership

Apprenticeship Training

Concept: undefined - undefined
Chapter:
[1]1. (xix)

Companies like Amul and Colgate have well established markets in India. Their advertisement is still a regular feature in multiple newspapers and television channels. Such advertisements can be classified as:

  1. Concept advertisement
  2. Reminder advertisement
  3. Institutional advertisement
  4. Product advertisement

1 and 2

2 and 3

3 and 4

2 and 4

Concept: undefined - undefined
Chapter:
[1]1. (xx)

Comprehensive function of Human Resource Management is not concerned with managing all types of people at each level.

True

False

Concept: undefined - undefined
Chapter:
Answer the following questions: (10 Marks)
[2]2. (i) (a)

Distinguish between skimming pricing and penetrating pricing.

Concept: undefined - undefined
Chapter:
[2]2. (i) (b)

State one point of difference between Cash Credit and Overdraft.

Concept: undefined - undefined
Chapter:
[2]2. (ii) (a)

Justify the following sentence for or against and give a reason:

Walk-in interview is a direct method of recruitment.

Concept: undefined - undefined
Chapter:
[2]2. (ii) (b)

Justify the following sentence for or against and give a reason:

There are certain costs which are neither totally fixed nor fully variable.

Concept: undefined - undefined
Chapter:
[2]2. (ii) (c)

Justify the following sentence for or against and give a reason:

Newspapers and tea are purchased with special efforts.

Concept: undefined - undefined
Chapter:
Answer the following questions: (10 Marks)
[2]3. (i)

What is meant by HRM?

Concept: undefined - undefined
Chapter: [3.1] Importance of Human Resource
[2]3. (ii)

Explain the concept of the matching principle.

Concept: undefined - undefined
Chapter:
[2]3. (iii)

Discuss any two R’s with respect to environmental values and ethics.

Concept: undefined - undefined
Chapter:
[2]3. (iv)

Enumerate the elements of promotion mix.

Concept: undefined - undefined
Chapter:
[2]3. (v)

Name and explain the method used for selling standardised goods.

Concept: undefined - undefined
Chapter:
SECTION B (60 Marks)
(Answer any four questions from this Section.)
[2.5]4. (i) (a)

What is direct selling?

Concept: undefined - undefined
Chapter: [1.2] Marketing Mix - 4 P’S
[2.5]4. (i) (b)

Discuss the latest method of direct selling.

Concept: undefined - undefined
Chapter:
[5]4. (ii)

Give two agency functions of commercial banks.

Concept: undefined - undefined
Chapter: [2.3] Banking and Bank Transactions
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[5]4. (iii)

Ms. Asha started a cosmetic business and tried to develop a positive image of her brand product towards her customers. With reference to this, explain any two methods of brand promotion implemented by Ms. Asha to increase brand loyalty among her customers.

Concept: undefined - undefined
Chapter:
[5]5. (i)

Public relations help to inform, educate and persuade media. Write any five points to explain the scope of public relations.

Concept: undefined - undefined
Chapter:
[5]5. (ii)

Give any two uses of Income and Expenditure Account.

Concept: undefined - undefined
Chapter: [2.2] Principles of Financial Accounting and Reporting
[5]5. (iii)

Study the pictures given below and describe the movement.

Concept: undefined - undefined
Chapter:
[5]6. (i)

Identify the highlighted ‘C’ stage of the product life cycle given in the image below and specify its any four features.

Concept: undefined - undefined
Chapter:
[5]6. (ii)

On what basis of distinction is fixed cost differentiated from variable cost?

Concept: undefined - undefined
Chapter:
[2]6. (iii) (a)

What is meant by the compensation function of human resource management?

Concept: undefined - undefined
Chapter:
[3]6. (iii) (b)

Explain the activities of the compensation function of human resource management.

Concept: undefined - undefined
Chapter:
[5]7. (i)

Name and explain any three types of interviews.

Concept: undefined - undefined
Chapter:
[5]7. (ii)

Explain two features of the following:

Personal selling

Concept: undefined - undefined
Chapter:
[2.5]7. (iii) (a)

Write short notes on the business entity concept.

Concept: undefined - undefined
Chapter:
[2.5]7. (iii) (b)

Write short note on the going concern concept.

Concept: undefined - undefined
Chapter: [2.1] Generally Accepted Accounting Principles (GAAP)
[5]8. (i)

Acid rain is essentially an outcome of aggressive industrialisation in the developed countries.

In view of the above statement, explain any two impacts of acid rain on the environment.

Concept: undefined - undefined
Chapter:
[5]8. (ii)

State one difference between cheque and bank draft.

Concept: undefined - undefined
Chapter: [2.3] Banking and Bank Transactions
[2.5]8. (iii) (a)

Write short notes on informative advertising.

Concept: undefined - undefined
Chapter:
[2.5]8. (iii) (b)

Write a short note on an automated teller machine.

Concept: undefined - undefined
Chapter:
[15]9.

CASE STUDY

With the advancement in technology and the goal to scale its business, JK Tyre & Industries has been working on a two-pronged strategy to add ‘significant relevance’ to its overall business. Along with the mainstream tyres, the Delhi based company is also running a fleet operating management business and a mobility business vertical.

“In the fleet management business, from selling a tyre as a commodity, it becomes a kind of service. We have tied up with 1300 of the 1800 large fleets across India. We provide all the services and the customer pays for the tyre’s upfront cost.” Anuj Kathuria, India President, JK Tyres, said. Any fleet of 100 trucks/buses, or more, is considered a ‘large fleet’.

An initiative like the fleet management service also contributes to sustained relationship with customers, leading to repeat purchases of tyres by them. The customer base of 1300 fleet operators hasn’t come easily for JK Tyres, an early mover with such a business intervention in the industry. The customer base has been built over the past two decades.

Under the fleet management business, JK Tyres is also offering tyre-as-a-service. It has about 250 pit stops, and close to 100 truck wheel centres, where its services are provided.

The company, which has also developed a tyre with 80% biodegradable materials, says that the ‘green tyre’ is close to a market launch. The tyre major has a target to achieve net zero emissions by 2050.

-auto.economictimes.indiatimes.com, February 9, 2024.

With reference to the above case study answer the following questions:

  1. Analyse the above case study and give any five differences between product and service.
  2. Explain how ‘Industrialisation’ and ‘Transport’ cause ecological damage.
    1. Mention any three steps taken by the president of JK Tyres to contribute sustained relationship with customer.
    2. Describe any two steps taken by JK Tyres to develop as a part of the fleet management business.
Concept: undefined - undefined
Chapter:

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CISCE previous year question papers ICSE Class 10 Commercial Applications with solutions 2024 - 2025

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