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Explain the advantages of branding to consumers. - Commerce

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प्रश्न

Explain the advantages of branding to consumers.

स्पष्ट करा
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उत्तर

  1. Shopping consumes less time as branded products can be easily identified.
  2. The quality of branded products undoubtedly is better.
  3. Prices of branded products are fixed by the companies themselves, and there are no frequent changes.
  4. The branded products are responsible for their usefulness.
  5. Branding helps consumers to identify and recognise the product. It simplifies, therefore, purchase and sale and reduces the time and effort involved therein.
  6. Branding ensures uniform standards of quality and design to consumers.
  7. Prices of branded and standardised products are fixed by the manufacturer. They are printed on the product and become well-known to consumers. As a result, unscrupulous retailers cannot exploit consumers by overcharging.
shaalaa.com
Definition and Merits of Brand and Branding
  या प्रश्नात किंवा उत्तरात काही त्रुटी आहे का?
पाठ 3: Advertising and Brand Promotion - EXERCISES [पृष्ठ ५८]

APPEARS IN

गोयल ब्रदर्स प्रकाशन Commercial Applications [English] Class 10 ICSE
पाठ 3 Advertising and Brand Promotion
EXERCISES | Q 20. b | पृष्ठ ५८
सी. बी. गुप्ता Commerce Volume 2 [English] Class 12 ISC
पाठ 14 Marketing Mix
EXERCISES | Q 2. (ii) | पृष्ठ ४४२
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