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प्रश्न
Explain any two methods used to popularise any brand.
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उत्तर
- Advertisements: Advertisements in newspapers, radio, TV and other media are regularly given to make a particular brand well-known among consumers. It is due to repeated advertisements that Lux soap, Colgate toothpaste, Titan watch, Honda car and other brands have become popular in the market.
- Publicity: Publicity means any commercially significant news which has no sponsor, is non-personal and is not paid for by the individual or organisation involved in it. Mass media such as newspapers, radio and television give news and views about an organisation and its products or services in such a way that the image of the organisation is enhanced. News releases (e.g., opening of a new showroom), feature articles, letters to the editor, press conference and audio-visual material are the main techniques of publicity.
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संबंधित प्रश्न
Brands are used in business, marketing and advertising for recognition and to create a store value. Based on this statement list any five advantages of branding.
Under which function of marketing, marketer gives special name to the product of his own company?
Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
Mention any two essentials of a brand.
Explain the role of branding in the Indian industry.
What stands for the acronym AIDCAM?
Explain the advantages of branding to producers.
Enumerate the types of brands used by business firms.
What are the advantages of branding?
Explain the advantages of branding to consumers.
