Question

Explain the advantages of branding to consumers.

Answer 1

1. Shopping consumes less time as branded products can be easily identified.
2. The quality of branded products undoubtedly is better.
3. Prices of branded products are fixed by the companies themselves, and there are no frequent changes.
4. The branded products are responsible for their usefulness.
5. Branding helps consumers to identify and recognise the product. It simplifies, therefore, purchase and sale and reduces the time and effort involved therein.
6. Branding ensures uniform standards of quality and design to consumers.
7. Prices of branded and standardised products are fixed by the manufacturer. They are printed on the product and become well-known to consumers. As a result, unscrupulous retailers cannot exploit consumers by overcharging.