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प्रश्न
Give any three advantages of branding to the marketers.
Explain the advantages of Branding to marketers.
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उत्तर
Advantages of branding are:
- Product Identification: Branding helps customers in identifying the product. When a customer is satisfied with a particular brand of a product, he repeatedly purchases it. For example, a customer who is satisfied with Lux’s toilet soap need not inspect it every time he buys the product.
- Product Differentiation: Branding enables a marketer to distinguish its product from its competitors’ products. This will help the firm to secure and control the market for its product.
- Differential Pricing: Branding enables a firm to charge a different price for its product than that charged by its competitors. This is because when the customer becomes habitual or used to any particular brand of a product, they don’t mind paying a higher price for it.
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