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प्रश्न
What are the advantages of branding?
Explain the advantages of branding.
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उत्तर
- Branding clearly differentiates a product from others. Thus it protects the interests of the manufacturer and increases the chances of consumer recall.
- If properly promoted, a brand name creates confidence in and goodwill for the product and allows for the establishment of a family of closely associated products with the same brand name. For example, Dabur honey, Dabur red toothpaste, Dabur lal tel and Dabur chyawanprash.
- It reduces the price elasticity of demand as consumers are shown to have a preference for well-known brands. Loyalty to certain brands is a major marketing benefit. It widens the market for the products.
- Branding helps consumers to identify and recognise a product; hence, they cannot be fooled by dishonest traders. Brand promotion saves the people’s valuable time and efforts involved in the purchase of the goods.
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संबंधित प्रश्न
Brands are used in business, marketing and advertising for recognition and to create a store value. Based on this statement list any five advantages of branding.
Under which function of marketing, marketer gives special name to the product of his own company?
Which of the following is not an advantage of branding?
______ ensures uniform standards of quality and design of products to consumers.
Mention any two essentials of a brand.
Explain any two methods used to popularise any brand.
Explain the advantages of branding to producers.
Enumerate the types of brands used by business firms.
Comment upon the following:
Branding is a myth not a reality.
Explain the advantages of branding to consumers.
