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प्रश्न
Explain the essential of a good brand.
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उत्तर
- Simple: Brand name should be short, simple, easy to pronounce, spell and remember. Long and complex words should be avoided because they create difficulty in reading and remembering. For instance, Surf, Nirma, Lux, Videocon, HP Computers, Speed Petrol.
- Suggest about product: A brand name should suggest about a product's benefits, its quality, performance durability etc. for example, Ujjala suggests brightness, Hajmola suggests digestive properties, etc.
- Stable: A brand name should have a long life and be unaffected by time in order to gain popularity.
- Registration: It should be capable to registration and legal protection.
- Distinctive: A brand name should be unique, attractive and distinctive. A brand name is distinctive when it is different from others in the category.
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संबंधित प्रश्न
Brands are used in business, marketing and advertising for recognition and to create a store value. Based on this statement list any five advantages of branding.
Under which function of marketing, marketer gives special name to the product of his own company?
Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
Which of the following is not an advantage of branding?
______ ensures uniform standards of quality and design of products to consumers.
What is a brand?
How brand is different from branding?
Explain the role of branding in the Indian industry.
Explain the advantages of branding to producers.
Explain the advantages of branding to consumers.
