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प्रश्न
What is a brand?
Explain in brief the following term:
Brand
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उत्तर
Brand means any identification mark (such as trade name, mark, symbol, picture, design, colour, etc.) used to identify a seller’s product and differentiate it from competitors’ products. A registered brand is known as a ‘trademark’. Dalda ghee, Colgate toothpaste, Lux soap, and Titan watches are examples of brands.
संबंधित प्रश्न
Brands are used in business, marketing and advertising for recognition and to create a store value. Based on this statement list any five advantages of branding.
Under which function of marketing, marketer gives special name to the product of his own company?
______ ensures uniform standards of quality and design of products to consumers.
How brand is different from branding?
Mention any two essentials of a brand.
Explain the role of branding in the Indian industry.
What stands for the acronym AIDCAM?
Explain any two methods used to popularise any brand.
Comment upon the following:
Branding is a myth not a reality.
Explain the advantages of branding to consumers.
