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प्रश्न
What is a brand?
Explain in brief the following term:
Brand
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उत्तर
Brand means any identification mark (such as trade name, mark, symbol, picture, design, colour, etc.) used to identify a seller’s product and differentiate it from competitors’ products. A registered brand is known as a ‘trademark’. Dalda ghee, Colgate toothpaste, Lux soap, and Titan watches are examples of brands.
संबंधित प्रश्न
Brands are used in business, marketing and advertising for recognition and to create a store value. Based on this statement list any five advantages of branding.
Under which function of marketing, marketer gives special name to the product of his own company?
Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
How brand is different from branding?
Mention any two essentials of a brand.
What stands for the acronym AIDCAM?
Explain any two methods used to popularise any brand.
Enumerate the types of brands used by business firms.
Comment upon the following:
Branding is a myth not a reality.
Explain the advantages of branding to consumers.
