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What is a brand? - Commerce

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प्रश्न

What is a brand?

Explain in brief the following term:

Brand

स्पष्ट कीजिए
लघु उत्तरीय
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उत्तर

Brand means any identification mark (such as trade name, mark, symbol, picture, design, colour, etc.) used to identify a seller’s product and differentiate it from competitors’ products. A registered brand is known as a ‘trademark’. Dalda ghee, Colgate toothpaste, Lux soap, and Titan watches are examples of brands.

shaalaa.com
Definition and Merits of Brand and Branding
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APPEARS IN

गोयल ब्रदर्स प्रकाशन Commercial Applications [English] Class 10 ICSE
अध्याय 3 Advertising and Brand Promotion
EXERCISES | Q 15. a | पृष्ठ ५७
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