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What is a brand? - Commerce

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Questions

What is a brand?

Explain in brief the following term:

Brand

Explain
Short Answer
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Solution

Brand means any identification mark (such as trade name, mark, symbol, picture, design, colour, etc.) used to identify a seller’s product and differentiate it from competitors’ products. A registered brand is known as a ‘trademark’. Dalda ghee, Colgate toothpaste, Lux soap, and Titan watches are examples of brands.

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Definition and Merits of Brand and Branding
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Chapter 3: Advertising and Brand Promotion - EXERCISES [Page 57]

APPEARS IN

Goyal Brothers Prakashan Commercial Applications [English] Class 10 ICSE
Chapter 3 Advertising and Brand Promotion
EXERCISES | Q 15. a | Page 57
C. B. Gupta Commerce Volume 2 [English] Class 12 ISC
Chapter 14 Marketing Mix
QUESTION BANK | Q Q. 10. (a) | Page 445
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