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Question
How brand is different from branding?
Distinguish Between
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Solution
| Sr. No. | Basis of distinction | Brand | Branding |
| 1. | Focus | Refers to the tangible and intangible elements that identify and distinguish a product or company. | Refers to the actions and strategies undertaken to create, build, and maintain a brand. |
| 2. | Nature | A static concept representing the outcome of branding efforts. | A dynamic, ongoing process involving multiple activities to develop and enhance the brand. |
| 3. | Role | Serves as the face of a product or company, representing its values and promise to consumers. | Involves the strategic efforts to establish and strengthen the brand in the market. |
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Definition and Merits of Brand and Branding
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Chapter 3: Advertising and Brand Promotion - EXERCISES [Page 59]
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