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Under which function of marketing, marketer gives special name to the product of his own company?

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Question

Under which function of marketing, marketer gives special name to the product of his own company?

Options

  • Packaging

  • Branding

  • Warehousing

  • Labelling

MCQ
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Solution

Branding

Explanation:

Branding is the process of creating a unique name, design, symbol, or combination of these elements that identifies a product and distinguishes it from other products in the market.

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Definition and Merits of Brand and Branding
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Chapter 3: Advertising and Brand Promotion - EXERCISES [Page 54]

APPEARS IN

Goyal Brothers Prakashan Commercial Applications [English] Class 10 ICSE
Chapter 3 Advertising and Brand Promotion
EXERCISES | Q 1. | Page 54
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