Question

Enumerate the types of brands used by business firms.

Answer 1

1. Symbols and marks like Rath brand vanaspati, Ship matchbox, Ceat tyres, Pepsi, Samsung phones, TV etc.
2. Special names like Liril soap, Close up toothpaste, Pan Parag, Knight Queen, etc.
3. The third method of branding is the use of the name of the manufacturer along with a product. For example, Godrej refrigerator, Tata Tea, Birla White Cement, Reliance Mobile and Bata shoes.