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Goyal Brothers Prakashan solutions for कमर्शियल ॲप्लिकेशन्स [इंग्रजी] इयत्ता १० आयसीएसई chapter 4 - Sales and Selling Process [Latest edition]

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Goyal Brothers Prakashan solutions for कमर्शियल ॲप्लिकेशन्स [इंग्रजी] इयत्ता १० आयसीएसई chapter 4 - Sales and Selling Process - Shaalaa.com
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Solutions for Chapter 4: Sales and Selling Process

Below listed, you can find solutions for Chapter 4 of CISCE Goyal Brothers Prakashan for कमर्शियल ॲप्लिकेशन्स [इंग्रजी] इयत्ता १० आयसीएसई.


EXERCISESQUESTION BANK
EXERCISES [Pages 72 - 76]

Goyal Brothers Prakashan solutions for कमर्शियल ॲप्लिकेशन्स [इंग्रजी] इयत्ता १० आयसीएसई 4 Sales and Selling Process EXERCISES [Pages 72 - 76]

OBJECTIVE TYPE QUESTIONS.

1.Page 72

If a salesperson fails to follow up after closing a sale, what potential issue could arise that may impact future sales?

  • Increased customer satisfaction

  • Reduced customer loyalty

  • Improved brand image

  • Higher sales conversion rates

2.Page 72

Which of the following is the last steps in the process of selling?

  • Preparation

  • Prospecting

  • Closing the sale

  • Post-sale follow-up

3.Page 72

Keen observation, alert mind, sharp memory and ability to judge people are necessary for a successful ______.

  • Promotion

  • Salesman

  • Advertisement

  • None of these

4.Page 72

A company wants to increase its market share rapidly and decides to employ a technique that allows for immediate customer interaction and feedback. Which of the following methods would be most appropriate for this goal?

  • Advertising

  • Personal Selling

  • Public Relations

  • Direct Mail Campaign

5.Page 72

______ removes the doubts of customers.

  • Sales promotion

  • Personal selling

  • Forecasting

  • Advertising

6.Page 72

Considering the methods of selling, which statement accurately reflects “Sale on Approval or Return”?

  1. Sale on Approval or Return involves allowing customers to buy products without any intention to return them.
  2. Sale on Approval or Return is solely focused on selling products in bulk to wholesale buyers.
  3. Sale on Approval or Return gives customers the option to return products within a specified period if they are not satisfied.
  4. Sale on Approval or Return requires customers to make an immediate purchase decision without any consideration.
  • Only 1

  • 2. & 3.

  • Only 3.

  • 3. & 4.

7.Page 72

Selling involves exchange of goods for money between the sellers and buyers. Selling focuses on the needs of seller, and the marketing, on the needs of the ______.

  • Manufacture

  • Seller

  • Buyer

  • Producers

8.Page 72

______ bridges the gap between advertising and personal selling.

  • Sales

  • Promotion

  • Advertisement

  • Sponsorship

9.Page 72

Which of the following is not a main objective of personal selling?

  • Generate sales

  • Build awareness and appreciation for the product

  • Create personal contact

  • None of these

10.Page 72

The process of direct communication between the sales person and a prospect is called ______.

  • Direct marketing

  • Personal selling

  • Advertising

  • None of these

11.Page 72

In this step, the salesperson makes face-to-face contact with the prospective buyer.

  • Approach

  • Prospecting

  • Closing the sale

  • Post-sale follow-up

12.Page 72

Personal selling is the most ______ method.

  • Flexible

  • Fixed

  • Rigid

  • Inflexible

13.Page 72

Regarding the essential qualities of a successful salesperson, which statement is accurate?

  1. Empathy, active listening, and effective communication are important traits for a salesperson.
  2. A salesperson’s appearance and dressing style have strong impact on sales outcomes.
  3. Aggressiveness and pushing the customer into a sale are the best techniques for success.
  4. A salesperson’s personal interests and hobbies should be kept separate from their professional life.
  • 1. & 2.

  • 3. & 4.

  • Only 1.

  • Only 3.

14.Page 72

A key objective of personal selling is to maximize the sales volume in the shortest possible time.

  • True

  • False

15.Page 73

Which advertising technique shown in the images would most likely reduce the need for extensive personal selling?

  • Repetitive slogan-based advertising

  • Informational advertising with product details

  • Emotional appeal advertising

  • Discount-based advertising

16.Page 73

Which of the following statement(s) is/are correct?

Statement 1: Personal selling is a mass selling method that involves one-to-many communication.

Statement 2: Personal selling allows for immediate feedback and customization of the sales message.

  • Only Statement 1 is correct.

  • Only Statement 2 is correct.

  • Both Statements 1 and 2 are correct.

  • Both Statements 1 and 2 are incorrect.

17.Page 73

A company realizes that its sales team is struggling with customer objections related to the price of their product. Which of the following steps should the company emphasize in their personal selling process to address this issue?

  • Preparation

  • Presentation

  • Convincing

  • Prospecting

18.Page 73

In the long term, personal selling is generally more effective than advertising for maintaining customer loyalty and satisfaction.

  • True

  • False

19.Page 73

A good salesman should have adequate and up-to-date knowledge about his ______.

  • Firm

  • Product market

  • Competitors

  • All of these

20.Page 73

Based on the image provided, which step of the personal selling process is being depicted?

  • Prospecting

  • Approach

  • Presentation

  • Post-sale follow-up

21.Page 73

During a personal selling interaction, a customer raises concerns about the durability of the product. Which selling technique should the salesperson employ to handle this objection?

  • Focus on the product's features

  • Offer a discount to the customer

  • Provide a detailed demonstration and share testimonials

  • Shift focus to a different product

22.Page 74

Which of the following is/are qualities of a good salesman?

  • Cheerful disposition

  • Sincerity

  • Sensitivity

  • All of these

23.Page 74

______ enables a sales person to understand and persuade customers to do complete job of selling and to collect feedback.

  • Sales promotion

  • Personal selling

  • Forecasting

  • Advertising

24.Page 74

Advertising is ______ than personal selling.

  • Less costly

  • More costly

  • Equivalent

  • None of these

25.Page 74

Marketing is ______ oriented where as selling is ______ oriented.

  • Promotion, satisfaction

  • Profit, integration

  • Customer, product

  • None of these

26.Page 74

Sale by description is suitable for ______.

  • Standardized goods

  • Non-standardized goods

  • Perishable goods

  • Speciment goods

27.Page 74

Keen observation, alert mind and ______ are the qualities of a good salesman.

  • Cheerfulness

  • Sharp memory

  • Sincerity

  • Sensitivity

28.Page 74

Selling aims at ______.

  • Maximization of customer satisfaction

  • Long term goals

  • Maximization of profit

  • Stability of firm

29.Page 74

______ is selective, flexible and is the skill of persuading people.

  • Personal selling

  • Sales promotion

  • Advertising

  • Publicity

30.Page 74

Sales promotion is ______ in nature.

  • Non-recurring

  • Recurring

  • Written form

  • Symbolic

31.Page 74

The term Caveat emptor means ______.

  • Let the seller beware

  • Direct mail

  • Customer is king

  • Let the producer beware

32.Page 74

It is one of the methods of selling.

  • Sale on approval

  • Capital sales

  • Sale on instruction

  • Exchange sales

33.Page 74

Which should not be a desirable quality of a good salesman?

  • Cheerful

  • Impatient

  • Sensitive

  • Sincere

34.Page 74

______ refers to locating identified buyers to sell the product.

  • Presentation

  • Preparation

  • Prospecting

  • Persuading

35.Page 74

It begins after the goods are produced ______.

  • Marketing

  • Research and Development

  • Selling

  • Procurement of Raw Material

36.Page 74

With reference to steps in personal selling, which statement is (are) correct?

  1. Prospecting means locating and identifying the potential buyers for sales.
  2. Prospecting means to make face to face contact with buyers.
  3. Prospecting means after meeting buyers, display the product.
  4. Prospecting makes well trained sales force.
  • 2. & 3.

  • 1. & 4.

  • Only 4.

  • Only 1.

37.Page 74

Caveat vendor means ______.

  • let the buyer beware

  • let the seller beware

  • let the advertiser beware

  • let the market beware

38.Page 75

Personal selling is ______ as the salesman can tailor his sales presentation to fit the needs, motives, and behaviour of individual consumers.

  • Art

  • Flexible

  • Mutual benefit

  • Rigid

39.Page 75

With reference to the ‘Cost Plus Pricing’, which statement(s) is/are correct?

  1. Selling price of the product must cover full cost.
  2. Selling price must cover full cost and yield a reasonable margin of profit.
  3. Selling price should be high to get more profit.
  4. Selling price should be low, so cost could be covered.
  • 1 & 3 are correct.

  • 2 & 3 are correct.

  • 1 & 4 are correct.

  • Only 2 is correct.

40.Page 75

Which method of selling is used to sell foodgrains?

  • Sale by Inspection

  • Sale by Sample

  • Sale by Approval

  • Sale by Description

41.Page 75

The process of ______ comes to an end with the delivery of product to the customers.

  • advertising

  • marketing

  • selling

  • public relations

SHORT-ANSWER QUESTIONS

1. (i)Page 75

Define sales.

1. (ii)Page 75

Define salesmanship.

2.Page 75

Describe any two qualities that a salesman selling LCD Television should possess.

3. (i)Page 75

Explain two qualities of a good salesman.

3. (ii)Page 75

Explain two qualities of a good salesman.

4.Page 75

Explain any two methods of selling.

5.Page 75

Give two features of salesmanship.

6.Page 75

Give one difference between product mix and promotion mix.

7.Page 75

Marketing is wide term than selling. Justify.

8.Page 75

Name and explain the method used for selling standardised goods.

LONG-ANSWER QUESTIONS

1. (i)Page 75

What is personal selling?

1. (ii)Page 75

Give one difference between advertising and personal selling.

2.Page 75

“There has been a shift in traditional selling over times”. If yes, explain the changes which have taken place.

3. (i)Page 75

Explain ‘sale by sample’ method of selling.

3. (ii)Page 75

Which types of goods are sold using the sale-by-sample method?

4.Page 75

Why prospecting is considered an important step in personal selling process?

5.Page 75

What are the qualities of a good salesman? Explain.

6. (i)Page 75

What are the qualities of a good salesman? Explain.

6. (ii)Page 75

What are the qualities of a good salesman? Explain.

7.Page 75

Explain various steps in the process of personal selling.

8. (i)Page 75

Explain any two methods of selling.

8. (ii) (a)Page 75

What do you mean by the term sales?

8. (ii) (b)Page 75

Explain any two methods of selling.

9. (i) (a)Page 75

What is personal selling?

9. (i) (b)Page 75

Explain any three features of selling.

9. (ii)Page 75

What qualities are required to be a good salesman? (Explain any five)

10.Page 76

Salesmanship consists of winning the buyer’s confidence for seller’s goods and thereby winning a regular and permanent customer. With reference to this, describe the qualities of a good salesman.

11.Page 76

Explain two features of the following:

Personal selling

QUESTION BANK [Pages 76 - 79]

Goyal Brothers Prakashan solutions for कमर्शियल ॲप्लिकेशन्स [इंग्रजी] इयत्ता १० आयसीएसई 4 Sales and Selling Process QUESTION BANK [Pages 76 - 79]

1.Page 76

Distinguish between sales and selling.

2.Page 76

Distinguish between marketing and selling.

3. (i)Page 76

Explain AIDCAM.

3. (ii)Page 76

Expand AIDCАМ.

4.Page 77

Give two features of salesmanship.

5.Page 77

Why is personal selling considered selective in nature?

6.Page 77

What is sale on approval?

7.Page 77

Discuss the importance of personal selling in marketing.

8.Page 77

Differentiate between personal selling and advertising.

9.Page 78

Explain any two methods of selling.

10.Page 78

What are the qualities of a good salesman? Explain.

11.Page 78

Explain various steps in the process of personal selling.

12.Page 79

“Advertising can only create demand. Personal selling is necessary to convert demand into sales.” Explain.

13.Page 79

Distinguish between marketing and selling.

Solutions for 4: Sales and Selling Process

EXERCISESQUESTION BANK
Goyal Brothers Prakashan solutions for कमर्शियल ॲप्लिकेशन्स [इंग्रजी] इयत्ता १० आयसीएसई chapter 4 - Sales and Selling Process - Shaalaa.com

Goyal Brothers Prakashan solutions for कमर्शियल ॲप्लिकेशन्स [इंग्रजी] इयत्ता १० आयसीएसई chapter 4 - Sales and Selling Process

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