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Chapters
2: Marketing mix - 4 P's
3: Advertising and Brand Promotion
▶ 4: Sales and Selling Process
5: Generally Accepted Accounting Principles (GAAP)
6: Financial Accounting and Reporting
7: Banking and Bank Transactions
8: Fundamental Concepts of Cost
9: Importance of Human Resources
10: Recruitment, Selection and Training
11: Public Relations
12: Issues of the Environment
![Goyal Brothers Prakashan solutions for कमर्शियल ॲप्लिकेशन्स [इंग्रजी] इयत्ता १० आयसीएसई chapter 4 - Sales and Selling Process Goyal Brothers Prakashan solutions for कमर्शियल ॲप्लिकेशन्स [इंग्रजी] इयत्ता १० आयसीएसई chapter 4 - Sales and Selling Process - Shaalaa.com](/images/commercial-applications-english-class-10-icse_6:24f6f4a7b9ed4bc7bafe97f5daf365e6.jpg)
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Solutions for Chapter 4: Sales and Selling Process
Below listed, you can find solutions for Chapter 4 of CISCE Goyal Brothers Prakashan for कमर्शियल ॲप्लिकेशन्स [इंग्रजी] इयत्ता १० आयसीएसई.
Goyal Brothers Prakashan solutions for कमर्शियल ॲप्लिकेशन्स [इंग्रजी] इयत्ता १० आयसीएसई 4 Sales and Selling Process EXERCISES [Pages 72 - 76]
OBJECTIVE TYPE QUESTIONS.
If a salesperson fails to follow up after closing a sale, what potential issue could arise that may impact future sales?
Increased customer satisfaction
Reduced customer loyalty
Improved brand image
Higher sales conversion rates
Which of the following is the last steps in the process of selling?
Preparation
Prospecting
Closing the sale
Post-sale follow-up
Keen observation, alert mind, sharp memory and ability to judge people are necessary for a successful ______.
Promotion
Salesman
Advertisement
None of these
A company wants to increase its market share rapidly and decides to employ a technique that allows for immediate customer interaction and feedback. Which of the following methods would be most appropriate for this goal?
Advertising
Personal Selling
Public Relations
Direct Mail Campaign
______ removes the doubts of customers.
Sales promotion
Personal selling
Forecasting
Advertising
Considering the methods of selling, which statement accurately reflects “Sale on Approval or Return”?
- Sale on Approval or Return involves allowing customers to buy products without any intention to return them.
- Sale on Approval or Return is solely focused on selling products in bulk to wholesale buyers.
- Sale on Approval or Return gives customers the option to return products within a specified period if they are not satisfied.
- Sale on Approval or Return requires customers to make an immediate purchase decision without any consideration.
Only 1
2. & 3.
Only 3.
3. & 4.
Selling involves exchange of goods for money between the sellers and buyers. Selling focuses on the needs of seller, and the marketing, on the needs of the ______.
Manufacture
Seller
Buyer
Producers
______ bridges the gap between advertising and personal selling.
Sales
Promotion
Advertisement
Sponsorship
Which of the following is not a main objective of personal selling?
Generate sales
Build awareness and appreciation for the product
Create personal contact
None of these
The process of direct communication between the sales person and a prospect is called ______.
Direct marketing
Personal selling
Advertising
None of these
In this step, the salesperson makes face-to-face contact with the prospective buyer.
Approach
Prospecting
Closing the sale
Post-sale follow-up
Personal selling is the most ______ method.
Flexible
Fixed
Rigid
Inflexible
Regarding the essential qualities of a successful salesperson, which statement is accurate?
- Empathy, active listening, and effective communication are important traits for a salesperson.
- A salesperson’s appearance and dressing style have strong impact on sales outcomes.
- Aggressiveness and pushing the customer into a sale are the best techniques for success.
- A salesperson’s personal interests and hobbies should be kept separate from their professional life.
1. & 2.
3. & 4.
Only 1.
Only 3.
A key objective of personal selling is to maximize the sales volume in the shortest possible time.
True
False
Which advertising technique shown in the images would most likely reduce the need for extensive personal selling?

Repetitive slogan-based advertising
Informational advertising with product details
Emotional appeal advertising
Discount-based advertising
Which of the following statement(s) is/are correct?
Statement 1: Personal selling is a mass selling method that involves one-to-many communication.
Statement 2: Personal selling allows for immediate feedback and customization of the sales message.
Only Statement 1 is correct.
Only Statement 2 is correct.
Both Statements 1 and 2 are correct.
Both Statements 1 and 2 are incorrect.
A company realizes that its sales team is struggling with customer objections related to the price of their product. Which of the following steps should the company emphasize in their personal selling process to address this issue?
Preparation
Presentation
Convincing
Prospecting
In the long term, personal selling is generally more effective than advertising for maintaining customer loyalty and satisfaction.
True
False
A good salesman should have adequate and up-to-date knowledge about his ______.
Firm
Product market
Competitors
All of these
Based on the image provided, which step of the personal selling process is being depicted?

Prospecting
Approach
Presentation
Post-sale follow-up
During a personal selling interaction, a customer raises concerns about the durability of the product. Which selling technique should the salesperson employ to handle this objection?
Focus on the product's features
Offer a discount to the customer
Provide a detailed demonstration and share testimonials
Shift focus to a different product
Which of the following is/are qualities of a good salesman?
Cheerful disposition
Sincerity
Sensitivity
All of these
______ enables a sales person to understand and persuade customers to do complete job of selling and to collect feedback.
Sales promotion
Personal selling
Forecasting
Advertising
Advertising is ______ than personal selling.
Less costly
More costly
Equivalent
None of these
Marketing is ______ oriented where as selling is ______ oriented.
Promotion, satisfaction
Profit, integration
Customer, product
None of these
Sale by description is suitable for ______.
Standardized goods
Non-standardized goods
Perishable goods
Speciment goods
Keen observation, alert mind and ______ are the qualities of a good salesman.
Cheerfulness
Sharp memory
Sincerity
Sensitivity
Selling aims at ______.
Maximization of customer satisfaction
Long term goals
Maximization of profit
Stability of firm
______ is selective, flexible and is the skill of persuading people.
Personal selling
Sales promotion
Advertising
Publicity
Sales promotion is ______ in nature.
Non-recurring
Recurring
Written form
Symbolic
The term Caveat emptor means ______.
Let the seller beware
Direct mail
Customer is king
Let the producer beware
It is one of the methods of selling.
Sale on approval
Capital sales
Sale on instruction
Exchange sales
Which should not be a desirable quality of a good salesman?
Cheerful
Impatient
Sensitive
Sincere
______ refers to locating identified buyers to sell the product.
Presentation
Preparation
Prospecting
Persuading
It begins after the goods are produced ______.
Marketing
Research and Development
Selling
Procurement of Raw Material
With reference to steps in personal selling, which statement is (are) correct?
- Prospecting means locating and identifying the potential buyers for sales.
- Prospecting means to make face to face contact with buyers.
- Prospecting means after meeting buyers, display the product.
- Prospecting makes well trained sales force.
2. & 3.
1. & 4.
Only 4.
Only 1.
Caveat vendor means ______.
let the buyer beware
let the seller beware
let the advertiser beware
let the market beware
Personal selling is ______ as the salesman can tailor his sales presentation to fit the needs, motives, and behaviour of individual consumers.
Art
Flexible
Mutual benefit
Rigid
With reference to the ‘Cost Plus Pricing’, which statement(s) is/are correct?
- Selling price of the product must cover full cost.
- Selling price must cover full cost and yield a reasonable margin of profit.
- Selling price should be high to get more profit.
- Selling price should be low, so cost could be covered.
1 & 3 are correct.
2 & 3 are correct.
1 & 4 are correct.
Only 2 is correct.
Which method of selling is used to sell foodgrains?
Sale by Inspection
Sale by Sample
Sale by Approval
Sale by Description
The process of ______ comes to an end with the delivery of product to the customers.
advertising
marketing
selling
public relations
SHORT-ANSWER QUESTIONS
Define sales.
Define salesmanship.
Describe any two qualities that a salesman selling LCD Television should possess.
Explain two qualities of a good salesman.
Explain two qualities of a good salesman.
Explain any two methods of selling.
Give two features of salesmanship.
Give one difference between product mix and promotion mix.
Marketing is wide term than selling. Justify.
Name and explain the method used for selling standardised goods.
LONG-ANSWER QUESTIONS
What is personal selling?
Give one difference between advertising and personal selling.
“There has been a shift in traditional selling over times”. If yes, explain the changes which have taken place.
Explain ‘sale by sample’ method of selling.
Which types of goods are sold using the sale-by-sample method?
Why prospecting is considered an important step in personal selling process?
What are the qualities of a good salesman? Explain.
What are the qualities of a good salesman? Explain.
What are the qualities of a good salesman? Explain.
Explain various steps in the process of personal selling.
Explain any two methods of selling.
What do you mean by the term sales?
Explain any two methods of selling.
What is personal selling?
Explain any three features of selling.
What qualities are required to be a good salesman? (Explain any five)
Salesmanship consists of winning the buyer’s confidence for seller’s goods and thereby winning a regular and permanent customer. With reference to this, describe the qualities of a good salesman.
Explain two features of the following:
Personal selling
Goyal Brothers Prakashan solutions for कमर्शियल ॲप्लिकेशन्स [इंग्रजी] इयत्ता १० आयसीएसई 4 Sales and Selling Process QUESTION BANK [Pages 76 - 79]
Distinguish between sales and selling.
Distinguish between marketing and selling.
Explain AIDCAM.
Expand AIDCАМ.
Give two features of salesmanship.
Why is personal selling considered selective in nature?
What is sale on approval?
Discuss the importance of personal selling in marketing.
Differentiate between personal selling and advertising.
Explain any two methods of selling.
What are the qualities of a good salesman? Explain.
Explain various steps in the process of personal selling.
“Advertising can only create demand. Personal selling is necessary to convert demand into sales.” Explain.
Distinguish between marketing and selling.
Solutions for 4: Sales and Selling Process
![Goyal Brothers Prakashan solutions for कमर्शियल ॲप्लिकेशन्स [इंग्रजी] इयत्ता १० आयसीएसई chapter 4 - Sales and Selling Process Goyal Brothers Prakashan solutions for कमर्शियल ॲप्लिकेशन्स [इंग्रजी] इयत्ता १० आयसीएसई chapter 4 - Sales and Selling Process - Shaalaa.com](/images/commercial-applications-english-class-10-icse_6:24f6f4a7b9ed4bc7bafe97f5daf365e6.jpg)
Goyal Brothers Prakashan solutions for कमर्शियल ॲप्लिकेशन्स [इंग्रजी] इयत्ता १० आयसीएसई chapter 4 - Sales and Selling Process
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