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प्रश्न
Give two features of salesmanship.
State the characteristics of salesmanship.
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उत्तर
The main features of personal selling are as follows:
- Personal selling involves a salesman's personal communication and skill of persuading people to buy a product or service.
- It relies on oral messages only.
- It implies contact with a limited number of people.
- Personal selling is a two-way process. It is flexible in the sense that a salesman can clarify the doubts and reply to the objections raised by customers on the spot.
संबंधित प्रश्न
What is meant by 'Personal Selling'?
What is personal selling?
Why do companies appoint salespersons?
How does personal selling support future sales?
Which merit of personal selling allows the sales presentation to be modified according to the individual buyer?
What happens with regard to customer feedback in personal selling?
During a personal selling interaction, how can a salesperson respond if a customer starts losing interest?
What does personal selling do to demand at the societal level?
What does personal selling offer as a career option?
How does the movement of salespeople benefit society beyond the selling activity itself?
