Question

What kind of customer connection does personal selling build for a business?

पर्याय

• Long-term relationships and personal rapport with customers, improving business strength

• Short-term, one-time transactions only

• Distance between the firm and its customers

• Dependence on outside advertising agencies

Answer 1

Personal selling builds long-term relationships and personal rapport with customers, improving business strength. These enduring bonds create loyal customers who support the business over time.