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Questions
Give two features of salesmanship.
State the characteristics of salesmanship.
Answer in Brief
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Solution
The main features of personal selling are as follows:
- Personal selling involves a salesman's personal communication and skill of persuading people to buy a product or service.
- It relies on oral messages only.
- It implies contact with a limited number of people.
- Personal selling is a two-way process. It is flexible in the sense that a salesman can clarify the doubts and reply to the objections raised by customers on the spot.
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Concept of Personal Selling
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