Advertisements
Advertisements
Questions
Give two features of salesmanship.
State the characteristics of salesmanship.
Long Answer
Advertisements
Solution
The main features of personal selling are as follows:
- Personal selling involves a salesman's personal communication and skill of persuading people to buy a product or service.
- It relies on oral messages only.
- It implies contact with a limited number of people.
- Personal selling is a two-way process. It is flexible in the sense that a salesman can clarify the doubts and reply to the objections raised by customers on the spot.
shaalaa.com
Is there an error in this question or solution?
RELATED QUESTIONS
What is meant by 'Personal Selling'?
Which of the following statement is incorrect about personal selling?
Personal selling is ______ as the salesman can tailor his sales presentation to fit the needs, motives, and behaviour of individual consumers.
The process of direct communication between the sales person and a prospect is called ______.
Personal selling is the most ______ method.
The traditional name for personal selling is ______.
______ is selective, flexible and is the skill of persuading people.
Define salesmanship.
Why is personal selling considered selective in nature?
What is personal selling?
