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Questions
Give two features of salesmanship.
State the characteristics of salesmanship.
Long Answer
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Solution
The main features of personal selling are as follows:
- Personal selling involves a salesman's personal communication and skill of persuading people to buy a product or service.
- It relies on oral messages only.
- It implies contact with a limited number of people.
- Personal selling is a two-way process. It is flexible in the sense that a salesman can clarify the doubts and reply to the objections raised by customers on the spot.
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RELATED QUESTIONS
What is meant by 'Personal Selling'?
Personal selling is the most ______ method.
The traditional name for personal selling is ______.
______ is selective, flexible and is the skill of persuading people.
Define salesmanship.
Why is personal selling considered selective in nature?
Which of the following is a key feature of personal selling?
Which merit of personal selling allows the sales presentation to be modified according to the individual buyer?
What economic benefit does personal selling bring to a business?
What kind of customer connection does personal selling build for a business?
