Question

Which of the following is a key feature of personal selling?

Options

• It involves one-way communication from seller to buyer

• It reaches a mass audience at the same time

• It is a direct, face-to-face meeting between seller and buyer with two-way communication

• It requires no direct contact between seller and buyer

Answer 1

A core feature of personal selling is a direct, face-to-face meeting between seller and buyer with two-way communication. Both parties can interact, ask questions and respond during the exchange.