Question

Which merit of personal selling allows the sales presentation to be modified according to the individual buyer?

Options

• The customer is not allowed to ask questions during the talk

• The salesperson uses the same message for all media channels

• The salesperson can change the sales talk as per the customer's needs and questions

• The sales talk is fixed and cannot be altered once prepared

Answer 1

In personal selling, the salesperson can change the sales talk as per the customer's needs and questions. This flexibility makes the presentation relevant to each individual buyer.