Question

The process of direct communication between the sales person and a prospect is called ______.

पर्याय

• Direct marketing

• Personal selling

• Advertising

• None of these

Answer 1

The process of direct communication between the sales person and a prospect is called Personal selling.

Explanation:

Personal selling is the process of direct communication between a salesperson and a prospect. It involves face-to-face interaction, where the salesperson provides information, answers questions, and persuades the prospect to make a purchase. Personal selling is characterized by its direct and interactive nature, allowing for immediate feedback and relationship building.